New York Pizza is a Dutch fast-food chain specialising in pizzas. The individual outlets are operated by franchisees. In 2021, New York Pizza was acquired by the Norwegian company Orkla and transferred to Consumer & Financial Investments together with the Finnish company Kotipizza.[1]
History
Led by Richard Abram and brothers Max and Philippe Vorst, the company opened its doors in 1993 with a branch on the Spui in Amsterdam. The chain started delivering in 1996 and now has more than 200 delivery and takeaway locations. Besides pizza, the assortment also includes pasta, sandwiches and salads. In 2000, the Mama Joe Pizza and Pasta chain was taken over.[2]
The formula is based on the franchise principle. New York Pizza has its own wholesaler and dough factory, called Euro Pizza Products, which also supplies dough to other chains in Europe.