New World Department Store China Limited is a Hong Kong–based holding company for department store chains in the Mainland China. New World Department Store China is a subsidiary of another listed company New World Development. It has self-owned stores and managed stores in mainland China and in the past in Hong Kong. It operates under two brands: "New World" and Ba-li Chun-tian. The chairman is Henry Cheng, the son of the Hong Kong billionaire, Cheng Yu-tung.[1] It was listed on the Stock Exchange of Hong Kong with IPO price of HK$5.8 per share.[2]