Neuhaus is a Belgian chocolatier which manufactures and sells luxury chocolates, chocolate truffles, biscuits and ice cream. The company was founded in 1857 by Jean Neuhaus, a Swiss immigrant, who opened the first store in the Galeries Royales Saint-Hubert in central Brussels. In 1912, his grandson, Jean Neuhaus II, invented the chocolate praline, a decadent chocolate cream ganache center inside a chocolate shell, the original filled chocolate.[1]
Today, Neuhaus has over 1,500 selling points in 50 countries. All Neuhaus products are still made in Vlezenbeek, near Brussels, and are exported worldwide. In 2000, the company received the Royal Warrant of Appointment to the Belgian court.[2]
History
Having arrived in Brussels from his native Switzerland, Jean Neuhaus opened an apothecary shop in 1857 at the Galeries Royales, near the Grand-Place. He began his business by covering the medicines in chocolate to make them easier to handle. Liquorices, guimauves (similar to marshmallows) and dark chocolate tablets soon joined more traditional preparations on the display counter.