2014–Present: Reliance Industries era
Following the takeover, Reliance Industries Limited (RIL) reshuffled the management and board of directors of both Network18 and its subsidiary TV18 Broadcast.[29] The nominees of the RIL backed Independent Media Trust (IMT) joined the board of Network18. Deepak Parekh, the chairman of Housing Development Finance Corporation (HDFC) and Adil Zainulbhai were also inducted into the company as independent directors in the board.[30][31] While retaining the position of independent director at RIL and Larsen & Toubro, and being the newly elected Narendra Modi government's appointment to the position of chairman of Quality Council of India (QCI), Zainulbhai was appointed by RIL to the position of chairman of the board. Commentators raised concerns that the editorial integrity of the network may not be preserved under the new management. The channels of the network had stopped all coverage of Kejriwal and the new Aam Aadmi Party who had levied corruption accusations at RIL. The editor-in-chief of the flagship general news channel CNN IBN, resigned within a week of the takeover with the reason that the management was interfering in editorial decision making and dictating what could or could not be aired.[32]
A. P. Parigi, the former managing director and CEO of Entertainment Network India Limited (The Times Group subsidiary operating Radio Mirchi), was recruited by RIL and appointed as the new CEO of Network18 on 29 January 2015.[33] Parigi resigned as CEO and was moved to an advisory role in the company on 1 October.[34] Rahul Joshi replaced Parigi as the new CEO and was made the editor-in-chief of the group. Joshi was the editorial director of The Economic Times, a financial newspaper published by The Times Group before he had resigned from the company to join Network18 in August 2015.[35] The editorial departments were unified with the operational and commercial divisions of the company, the chairman Zainulbhai stated that Pairigi had helped stabilise the operations and that Joshi would now run the company with an "ownership mindset".[34]
The acquisition of the company by RIL, the largest conglomerate in India with deep interests in the energy sector, was considered to be a part of a trend of growing commodification of information, detrimental to the treatment of journalism as a public service. It increased the concentration of cross media ownership in the hands of a small group of large corporate actors in a market that was already oligopolistic and reduced the diversity of information disseminating outlets. Control over the news organisation, had strengthened RIL's ability to influence the formation of public opinion and as a result the political economy of the country, and also decreased space for reporting which could be detrimental to the energy giant's interests and public relations. Between 2014 and 2016, Network18 attempted to expand into regional markets of the news broadcasting sector with a spate of new channels, which was seen with apprehension among media observers. The expansion occurred as part of RIL's inr 1500000000000 investment in the rollout of its 4G data business.[36]
RIL had stated during the takeover that the acquisition would help in differentiating their 4G business through corporate synergy. Infotel, the broadband subsidiary of RIL had been reincorporated as Reliance Jio Infocomm and was in the process of launching its data transfer business.[37] It was suggested that the synergy would alleviate stresses posed by unstable market conditions in the news broadcast industry,[29] while Jio would provide exclusive content from Network18 productions to increase traffic towards itself and expand its customer base. The synergy was however not adopted, according to analysts it was not financially beneficial to restrict content to only Jio customers and that Jio itself could be more profitable by being a content aggregator at competitive rates and still have a cost advantage due to its scale.[38] In 2016, Network18 undertook a rebranding operation, the IBN brand was phased out and replaced with News18, channels such as CNN IBN renamed to CNN-News18,[39] and IBN7 renamed to News18 India,[40]
In May 2018, Cobrapost released a set of footages from a sting operation into several media organisations.[44] Network18 was one of the organisations featured,[44][45] and the sting displayed positive responses from senior marketing executives of the company to a proposition of entering into an agreement for undisclosed paid news to promote Hindutva political propaganda.[44] The executives included sales and marketing head of the group as well as the sales head of the ETV Network with the latter remarking that they were already pushing the ideology and would increase their efforts by 80–90% following the agreement.[46] The implications of the sting raised questions about media independence in India, and was described as a part of a phenomenon where the separation of editorial and marketing departments of news organisations are increasingly blurred due to advertisement business models.[45] Several of the media houses denied the allegation put forth by the sting,
On 9 July 2018, Joshi was elevated to the position of managing director while retaining the designations of CEO and group editor-in-chief. Kshipra Jatana who had officially held the designation of managing director since Bahl's resgination was removed from the position. In 2019, Network18 initiated heavy cost cutting measures, increments and new hires were frozen while budgets for employing freelancers were greatly reduced. Newsrooms were demoralised as uncertainty grew among employees and outlets such as Firstpost which relied heavily on freelancers were severely affected in their operations. Economic slowdown had reduced advertisement revenues and the regional channels of the company had not been successful in their respective markets.[38] The group had registered losses in the financial years of 2016–2017 and 2017–2018.[29][48]
On 21 November 2019, RIL entered into talks with the Japanese multinational media conglomerate Sony Group for consideration over a number of potential deal structures including merger options, schemes for acquisition of a stake in Network18 or the acquisition of the entertainment assets of the company, among others.[49][50] On 28 November, Bloomberg broke the news that Ambani was also in talks with The Times Group to potentially sell off the entire media conglomerate as it was suffering from losses.[51] In response to the report, RIL released a statement describing it as "false and malicious".[52] The Times Group denied it but with an addendum that "[they] will explore all strategic options as they present". In the following period, Network18's business news website Moneycontrol published an article which claimed that the newly founded joint venture, BloombergQuint was on the verge of collapse.[38] The article was published 5 days after Bloomberg's report and was described as a retaliatory piece.[53]
In February 2020, RIL announced that it would consolidate its distribution and media businesses. The subsidiary TV18 Broadcast would be merged with Network18, which would acquire the cable distribution companies DEN Networks and Hathway Cable & Datacom as two wholly owned subsidiaries,[54][55] RIL held the two companies through an earlier acquisition in October 2018.[56][57] The merger would have converted the Network18 into an integrated media and distribution company.[58] The shareholding of the RIL in Network18 was projected to be reduced to 64% from 75% upon conclusion of the transactions in the merger operations.[59][58]
In April 2020, the MD and CEO of Viacom18, Shudhanshu Vats resigned and Joshi took over his position as an additional charge.[63][64] The talks with Sony came to a finalised decision for a merger between Viacom18 and Sony Pictures Networks India in July. The merger was scheduled to be completed by the end of August,[65] Sony would obtain 74% stake leaving Viacom18 with 26% stake in the merged entity; Network18 and ViacomCBS would have around 13% in it respectively.[66] The plans for the merger was abandoned in October. The implementation of the consolidation with the distribution companies was itself delayed and eventually cancelled in April 2021.[67]
In October 2020, TV18 Broadcast reported an 148.2% increase in profit margins during the COVID-19 pandemic in India an nhd the company attributed it to "proactive measures on cost-control".[68] In a Right to Information (RTI) request response in June 2021, data released by the Uttar Pradesh government showed that the government's spending on television advertisements was at inr 1603100000 between April 2020 and May 2021 with Network18 as its biggest beneficiary. Promotion of the Atmanirbhar Bharat campaign constituted a major portion of the spending and was made in the initial part of the year. Umashankar Dube, a journalist who had filed the RTI request had raised questions seeking answers to why the spending was made on television advertisements and not on relief efforts in midst of the pandemic but the Uttar Pradesh government's additional chief secretary of information refused to respond to queries on advertisement spending.[69]