Bear Brand is a drink and powdered milk brand currently owned by Nestlé.[3][4][5] The brand is available in most areas of Southeast Asia, East Asia, and Eastern Africa, as well as in Asian stores in the United States and Canada. It was marketed under the brand name "Marca Oso", which is Spanish for "Bear Brand".[6] The brand's Indonesian name is "Susu Cap Beruang".
In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.[7]