History
The company takes its name from "Nemyriv vodka", the first mention of which dates back to 1752.[9]
In 1872, Count Grigory Stroganov opened a distillery in Nemyriv, and his daughter, Princess Maria Shcherbatova, continued the business. She hired the Czech architect Jiří Stibral, who designed many buildings in the city, including a new furnace. Under the leadership of Maria Shcherbatova, the distillery reached record production volumes at that time — more than 5,000 half-liter bottles per day. The distillery in Nemyriv was the first to start making alcohol from grain instead of raw potatoes. Products were transported throughout Europe.[10]
In 1920, Nemiroff production was nationalized by the Soviet Union. Production would not resume until after the dissolution of the Soviet Union and the resulting independence of Ukraine. The Nemiroff trademark was registered in 1992.[11] In 1994, Nemiroff products began export.
In 1997, production lines in Germany were established by Krones. Production capacity reached 50,000 bottles per month.[12]
In 1998, Nemiroff released Nemiroff Honey with Pepper, which gained great popularity in Ukraine and around the world. It began to be used as a symbolic souvenir from Ukraine.[13]
Since 2000, the brand has supported world professional boxing fights.[14]
In 2002, the company introduced laser protection of products to combat counterfeiting.[15]
In 2005, the company became a member of the International Bartenders Association and presented a new vodka, Ukrainian Birch Special.[16][17]
In 2006, Nemiroff was recognized as the #2 vodka brand worldwide, according to VODKA-TOP 20 Brands Worldwide and IWSR Drinks Record.[18] In 2018, the company conducted a large-scale rebranding with a focus on the premium market segment. The bottle acquired a smoothed square shape[19] and a stylized wing appeared on the logo as a symbol of the Indomitable spirit.[20]
In 2020, Coca-Cola became the official distributor of Nemiroff vodka in Poland.[21]
In 2020, Nemiroff was the first private company in Ukraine which bought the Nemyriv alcohol distillery after a state monopoly. Currently, the new distillery is under reconstruction.[22]
In July 2021, Nemiroff extended its partnership with Coca-Cola HBC, which is now the brand’s exclusive distributor in the Czech Republic, Moldova,[23] and Slovakia.[24]
In 2021, Nemiroff entered the British market, distributed by Oak & Still. To celebrate the expansion, Nemiroff partnered with Bloodstock Open Air, making the drink available at the festival's bar.[25]
In March 2022, in the wake of the Russian invasion of Ukraine, Nemiroff canceled the license for its vodka production in Russia and Belarus.[26]
In April 2022, Nemiroff launched in The Bahamas.[27]
In September 2022, Nemiroff signed a distribution deal with spirits importer Disaronno International to sell in Belgium, the Netherlands, and Luxembourg, with an aim to strengthen the brand’s distribution and awareness in Europe.[28]
