Nacho King! (corporate name Emyth, Inc.) is the largest Tex-Mex food manufacturer in the Philippines. It operates kiosk and food cart franchises in many marketplaces and malls in the major cities of the country, and is the largest and only nationwide Tex-Mex retailer in the Philippines; it also exports its products internationally, primarily to markets in Asia. The business was founded in 1995 and began selling franchises in 1996. Besides nachos, the company also sells other products including corn chips, tacos, tortillas, and tostadas, which are available for wholesale as well as retail distribution.
History
In 1994, Mike Singh returned to the Philippines after going to college in the United States. He had experienced Mexican food in the US and realized that there was an opportunity to bring that experience to the Philippines. At the time, Filipinos tended to eat in malls and Mike and his friend Teddy Manotec realized that they could help bring the food cart industry to their country.
In April 1995, they opened their first outlet in SM North and quickly had lines out the door. By 1997, the two realized that they could not keep up with the immense demand for Nacho King! and decided to develop a franchise program, which became successful.
By 1998, Nacho King's! suppliers couldn't keep up with the large amount of demand for the products, so Nacho King had to redesign their supply chain. Mike and Teddy decided to go to the United States so that they could instill their own tortilla chip manufacturing line.