Musement is an online platform for activities, tours, museums, shows and art events which launched in 2013. [1] A service initially focused in Europe and then progressively expanding to the rest of the world,[2] Musement aggregates third-party activities and tickets for users to book online.[3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup,[4] Klook, Hong Kong–based startup, and Peek.com, a U.S.-based startup.[5] The headquarters are located in