Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly-baked-on-premises specialty cookies and brownies in the United States[3] and the largest retailer of soft-serve frozen yogurt in the country.[3] In addition, it operates a gifts and branded retail business, entering into many licensing arrangements. Its franchise systems include over 300 franchised and licensed locations throughout the United States and in 22 other countries. It also offers retail grocery products and a gifting catalog under the name of Mrs. Fields Gifts. It is headquartered in Broomfield, Colorado.[4]
History
Mrs. Fields Cookies was founded by Debbi Fields in the late 1970s. She and her husband Randy opened their first of many stores in 1977 in Palo Alto, California,[5]