Morning Consult is an American business intelligence company established in 2014.[1] It was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco. Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, economics, and politics.
History
Morning Consult was founded in 2014 by CEO Michael Ramlet, President Kyle Dropp and CTO Alex Dulin. It started with a poll looking at whether young and uninsured Americans were going to sign up for the Affordable Care Act's insurance exchanges, published just before the exchanges went live in 2013. Initially operating from a row house near Capitol Hill, the firm went from 13 employees in 2014 to 255 in November 2020.
In 2015, the company published a report on the "Shy Trump" voter in the Republican presidential primaries.[2] The claim has since been challenged.[3]