Moonpig Group plc is an internet-based business whose head offices are situated in London and Guernsey. The company's business model is mainly selling personalised greeting cards, flowers and gifts. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
History
According to founder Nick Jenkins, "Moonpig" was his nickname at school in Newport, Shropshire, hence the name of the brand.[2]
The original launch of Moonpig in 2000 coincided with the collapse of the dot-com bubble, which made progress difficult at first, but Jenkins raised further investment from private investors and venture capital, and the advent of broadband and digital cameras together with news spreading by word-of-mouth meant sales steadily increased, with the first profits being made in 2005.[3]
A television advertising campaign began in the United Kingdom in November 2006. two years and four months later, Moonpig received more internet traffic than other flower and gift companies in the UK.