Monarch was an automobile marque produced by Ford Canada from 1946 through 1957 and from 1959 to 1961. The Monarch was marketed as its own brand of car rather than as a Ford, with its own model names which included Richelieu, Lucerne and Sceptre.[1]
Overview
The Monarch was introduced on 23 March 1946.[2] Based on the contemporary Mercury, it had Canadian market-specific trim, unique grilles, taillights and other trim to marginally differentiate them from their Mercury relatives.[3] Initially marketed simply as the Monarch, later model names included Richelieu, Lucerne and Sceptre. These were variations of the Mercury Eight (later the Monterey), Montclair and Park Lane models, respectively. The Monarch line provided Canadian Ford dealerships a product to sell above its Ford-badged models, in the medium-price field. Ford of Canada also built the