Momotaro Jeans (Japanese: 桃太郎 ジーンズ) is a Japanese premium denim brand established in Kojima, Okayama in 2005 and named after the popular Japanese folk tale of Momotarō.[1]
Momotaro often incorporates a signature pink-line selvedge in reference to their “peach” boy namesake (Japanese: 桃 momo).
The brand is known for heavyweight indigo-dyed denim, domestic production in Okayama Prefecture, and its association with Kojima’s development as a global destination for denim manufacturing and tourism.[2][3][4]
The brand ethos is "Made by Hand Without Compromise," which includes the use of Zimbabwean cotton, known for its durability, quality, and unique denim fading characteristics.[5] Momotaro Jeans come with a lifetime warranty.[6][7]
History
Momotaro Jeans was founded by Hisao Manabe under Japan Blue Co., a textile company established in Kojima, a district of Kurashiki in Okayama Prefecture long associated with textile and uniform production.[3] It focuses on small-scale production and artisanal techniques.[8]
The brand gained international attention among denim enthusiasts during the late 2000s and 2010s as Japanese selvedge denim developed a global following.[9]
Manufacturing and materials
Momotaro Jeans products are manufactured primarily in Kojima, Okayama. Production typically involves multiple local workshops responsible for spinning, dyeing, weaving, sewing, and finishing processes.[10]
The company is known for the use of long-staple Zimbabwean cotton and rope-dyed indigo yarns, producing denim designed to develop distinctive fading patterns over time.[10][8] Many fabrics are woven on vintage shuttle looms, a slower method associated with traditional selvedge denim production.[4]
The brand is also known for their proprietary shade called “TOKUNO BLUE 特濃", a deep indigo coloration developed through repeated dyeing processes.[11]
Design and products
Momotaro Jeans produces jeans, jackets, and related apparel centered on raw and selvedge denim. A recognizable design feature is the pair of white stripes applied to rear pockets on certain models, sometimes referred to as “Battle Stripes".[8]
The brand’s selvedge denim often incorporates pink thread detailing referencing the peach motif associated with the Momotarō folktale.
Product lines typically emphasize durability, aging characteristics, and long-term wear rather than seasonal fashion trends.[12]
Cultural impact
Momotaro Jeans is frequently cited as part of Japan’s premium denim movement, which repositioned jeans as high-craft garments emphasizing traditional manufacturing and material quality.[9][12]
The company’s presence in Kojima contributed to the area’s emergence as an international denim tourism destination, particularly along Kojima Jeans Street, where visitors can observe local production and specialty retailers.[2]
Retail and global expansion
Momotaro Jeans operates six stores in Japan (Aoyama, Kōenji, Kojima Ajino, Osaka, Okayama and Kyoto).
The company expanded its retail presence during the 2020s as international demand for Japanese heritage denim increased.[13][14]
In 2024, the company opened a Kyoto store and introduced updated branding and new textile developments as part of an international retail strategy focused on expanding global recognition.[15]
Its parent company is Japan Blue.[16]
See also
References
- The History Of And Story Behind Momotaro Jeans Heddels^
- Exploring Jeans Street in Kojima Japan National Tourism Organization, retrieved 8 April 2026^
- Momotaro Jeans: the cult Japanese denim brand