Molson Canadian is a 5% abv North American lager beer produced by the Molson Brewery, the Canadian division of Molson Coors. It was first introduced in 1959.[1] [2]
Molson Canadian has won several beer industry awards, including:
The "Molson Canadian Mega Keg" is the world's largest monument to a keg of Molson Canadian. The monument measures 11 metres (36.5 feet) by five metres (16.5 feet), or roughly the height of a three-story building.
The monument was revealed to winners of a contest themed around the Mega Keg in September 2008. Were it a real keg, the Mega Keg monument would be large enough to hold the equivalent volume of over 500,000 cans of Molson Canadian.
Molson Canadian contracted Mississauga, Ontario-based Kubik to design and construct the massive monument.
Molson Canadian Sub Zero is Molson Canadian served at temperatures below freezing (0C or 32F).[4]
The Molson Canadian Red Leaf Project is an environmental platform that was introduced in 2011, which saw 100,000 trees planted in locations across Canada, in addition to park clean-up efforts in ten cities.[5]
In February 2011 Molson entered a partnership with the National Hockey League, however, a series of court rulings delayed the beginning of the partnership until the opening night of the 2011–12 season on October 6.
The $375-million deal, which ran for seven years, reportedly includes the following expenditures: approximately $100-million for the rights, $100-million in guaranteed advertising buys, and $100-million in so-called activation, which includes costs for the events and special promotions staged by Molson to capitalize on its rights.[6]
