Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL).[1][2] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024".[3][4]
The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).[5][6]
After the Gaza war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately US$0.0084) would go to the Palestine donation fund.[9][10] This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages.[11][12]
On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or US$41,821 to the Palestinian ambassador.[13] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or US$516,493 to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.[14]
