MOGU INC is a China-based social media and e-commerce platform specializing in fashion content, products, and services.
Headquartered in Hangzhou, China, Mogu was founded in 2011 by former Alibaba engineer Chen Qi, along with Xue Yuqiang and Wei Yibo. The three co-founders now serve as the company's Chairman and CEO, COO, and Director, respectively. It employs a workforce of approximately 1000 people.[1]
As of September 30, 2018, the monthly active mobile users on the Mogu platform were 62.6 million, consisting primarily of young women between the ages of 15 and 30, residing in the People's Republic of China.
The Mogu platform features live broadcasts, short videos, photos, reviews, and articles generated by users, professional fashion influencers, and Mogu's in-house editorial team.[2]
Structure
"Trilateral Network"
A key differentiator of the Mogu platform is the construction of a "trilateral network."