Moetan (もえたん) is a series of English language study aids published by SansaiBooks in Japan. Targeted at otaku, it attempted to teach English words using examples drawn from computer games and anime.
In the reprint of the first Moetan book and the bath towel sold during Comic Market 69, "MOETAN" stands for 'Methodology Of English, The Academic Necessity'. The acronym may have been chosen as a play on combining the words moé and -tan, both terms of cuteness used in relation to girl characters in anime, to create a portmanteauic double meaning.
Moeru Eitango Moetan
Moeru Eitango Moetan (萌える英単語 もえたん), also known as The Moetan Wordbook, is the first in the Moetan series, published in 2003.
Each chapter consists of a short story, written in pure Japanese, concerning the adventures of "Nao-kun" (a high school student) and "Ink-chan" (a mysterious magical girl who arrives to help him with his studying), followed by a set of word examples.
In 2005–3–25, the book was revised with improved grammar, and retitled 'MOETAN Methodology Of English, The Academic Necessity' (もえたん Methodology Of English, The Academic Necessity). This version was published in Korean and Traditional Chinese (Taiwan, Hong Kong).
The Chinese version was published by Min-Hsien Cultural Enterprise Co., Ltd.