Minute Media Ltd. is an international digital media publisher based in the United States, with an associated research and development center in Tel Aviv, Israel. From founding as soccer publication 90min in Israel, the company has grown into a major new media holding company of a number of properties in the field of sports news and commentary, including The Players' Tribune and the FanSided blog network.
The company employs over 600 people and has been projected to generate upwards of $100 million in annual revenue. Its CEO is venture capitalist Asaf Peled.
History
Establishment
Minute Media was first established in 2011 under the name 90min, a digital publication dedicated to soccer.[1][2] The company's founders included Asaf Peled, Yuval Larom, and Gili Beiman.[2]
The company had more than 600 employees with offices around the world, as of 2025.[3] About 100 of the company's employees are based in Tel Aviv, most of whom work on technology and product development.
In May 2020, Minute Media launched its own technology brand, Voltax Video.[4]
Brands
- 90min
- The Big Lead
- DBLTAP
- FanSided
- Mental Floss
- The Players' Tribune
- Sports Illustrated
- STN Video
External links
References
- Todd Spangler. Minute Media, Owner of The Players' Tribune and FanSided, Set for More M&A After Raising $40 Million Variety, 2020-02-26, retrieved 2023-12-13^
- Minute Media Makes Fourth Acquisition in Two Years CTECH by Calcalist, 2020-01-26, retrieved 2023-08-20^
- Minute Media Acquires STN Video, Expanding Its Video Footprint