History
The Mini Electric should not be confused with the 2010 Mini E which was a limited production vehicle used as a technology and market test platform.[18][19]
The Mini Electric was previewed by a concept car, the Mini Electric Concept at the 2017 Frankfurt IAA.[20] The production Mini Cooper SE was announced in July 2019[21] and the international launch was held six months later in Miami, where BMW touted the fleet of press cars would be charged using renewable sources of energy.[22]
The Mini Electric is assembled at Plant Oxford alongside conventionally-powered Mini hatchbacks.[8] At launch, the factory could build up to 120 Mini Electric vehicles per day, and already had 2,000 preorders for the UK market.[23] In the UK, the Mini Electric was offered in one of three different trim levels, with suggested retail prices ranging from GB£27900 (for the "Level 1" trim) to GB£29900 (Level 2) and GB£33900 (Level 3).[24] The corresponding trim levels and prices in the US were "Signature" (US$30750), "Signature Plus" (US$34750), and "Iconic" (US$37750).[4][25] In 2020 17,580 Cooper SE were sold worldwide.[26]
The "MINI Electric Pacesetter inspired by JCW" was unveiled in March 2021; it functioned as the safety car for the 2020–21 Formula E World Championship.[27] Compared to the roadgoing Mini Electric, the Pacesetter underwent a weight reduction of 286 lb and featured new wheels and a rear wing with integrated safety lights.[28]
In 2021, Paul Smith designed the MINI STRIP, a version of the Mini Electric which shows sustainable ideas, for example a panoramic roof and car mats by remanufactured materials as well as cork in the interior.[29][30]