The Metreon is a shopping center located in downtown San Francisco, California, United States at the corner of 4th Street and Mission Street. It is a four-story 350,000 sqft building built over the corner of the underground Moscone Center convention center. Metreon opened on June 16, 1999, as the first of a proposed chain of Sony "urban entertainment centers", aggregating dining, games, music, exhibitions, shopping, and movies. Sony intended the ambitious US$85 million (equivalent to $ in ) project to be a theme park and gallery for Sony products, and to reinforce a sophisticated image for the Sony brand.
In 2006, Metreon was sold to Westfield Group, a mall developer, and it was refashioned as a food-oriented mall. In 2011, most remaining businesses in the mall were closed. Westfield began a major renovation with an emphasis on dining, including Target, creating a large downtown department store that now takes up the second floor. In April 2012, Westfield sold the Metreon to Starwood Capital Group.[1] Westfield (and its successor, Unibail-Rodamco-Westfield) continues to be responsible for management.