McVegan

McVegan is a veggie burger sold by the fast-food restaurant chain McDonald's. In 2017, McDonald partnered with the Swedish food company Orkla to create a plant-based patty inside a small steel kitchen in Malmö, where they began the creation of the product.[1] In Germany, the chain's vegan burger is sold as the Big Vegan TS.[2]

Product description

The burger is made of a soy patty, bun, tomatoes, lettuce, pickle, onion, ketchup, mustard, oil and an egg-less sandwich sauce.[3]

History

In 2017, due to a petition which was signed by 220,000 people asking McDonald's for a plant-based food[4] and an increase in US flexitarian foods which are vegan, McDonald's decided to introduce a plant-based food on the menu.[5] It was also introduced to compete with Burger King's Impossible Whopper,[6][7] and also depicted the competition as Burger wars[8] as the demand of plant-based protein is increasing, and has become a trend.[9]

Reception

The burger was well received by vegan customers in Sweden and Finland,[14] and PETA praised McDonald's for accepting "how massively popular animal-friendly foods are".[11] In a taste test review of the product's launch in Finland, Business Insider found the burger "quite neutral, with a good texture" and described it as "a very decent burger", while noting that it was late in competing with similar vegan products from other companies in Nordic countries.[15] A Finnish reviewer for the British Metro wrote that the McVegan burger "looked and tasted like a classic McDonald's burger".[16]

See also

• Impossible Whopper
• McPlant
• McVeggie