Mayfair Vermögensverwaltung SE is the family office of the families of Günter Herz and Daniela Herz. It invests in long term holdings of companies, short term assets like stocks and bonds, and real estate.
The long-term investment area is run by Maryland GmbH.[1] According to German press quotes, investments range from € 100m to several billion per transaction and have an emphasis on companies from the consumer goods, retail or service sectors.
History of the families
The families had been long term shareholders of Tchibo Group. Günter Herz took over the leadership of the group from his father in 1965. Since then Tchibo expanded from some DM 50m turnover to almost €9.5bn on a pro forma consolidated basis.
Tchibo Frischröst GmbH, the original coffee business innovated a non-food concept with weekly changing assortments that it introduced in its 1300 store retail chain. It also expanded through an innovative concession depot concept to some 25,000 point of sale in Germany, Austria and Switzerland growing its total business to some €3.9bn turnover in 2003.[2] In 1997 Tchibo acquired its key competitor Eduscho, integrated the logistics and retail operations and included the Eduscho coffee brand in its coffee portfolio.[3]