Maxis Berhad (business as Maxis, and stylized in lowercase title), is a communications service provider in Malaysia.It is one of the oldest and largest telecommunications companies in the country.Headquartered in Kuala Lumpur, Malaysia, it provides a variety of communication products, applications and value added services for consumers, large enterprises as well as small & medium business owners. Maxis uses the dialing prefixes of "011 12000000 through 12499999", "012", "014-2", and "017". The majority of the company's stake is owned by Malaysian billionaire, Ananda Krishnan.Its coverage is from Arau (Perlis) to Long Pasia (Sabah).
Hotlink
The most popular service offered by Maxis is the Hotlink prepaid brand which is currently subscribed by more than 6.3 million users in Malaysia.Launched in 1999, Hotlink offers prepaid plans and calls at first followed by their Hotlink postpaid plans and services to the people of Malaysia.Both Hotlink prepaid and postpaid depend on the 4G and LTE networks of wireless mobile telecommunications technology that provides much faster speeds compared to the 3G network.In Malaysia, 4G and LTE are used in the same manner thus calling it as 4G LTE but different devices will display it differently.
) service which offers the lowest discounted calls & rates to landlines in selected countries only at a rate of 20 cents per minute and which at certain times are much cheaper for most customers than local calls.
Maxis is currently embroiled in a price war with its competitors namely Unifi, Yes, U Mobile and CelcomDigi in the prepaid SIM market which has caused their Hotlink starter pack sales to plummet.[5]
Coverage, products and services
Maxis operates 2G EDGE, 4G LTE and 4G LTE-A networks.
As of 2016, Maxis has a 100% 4G population coverage with minimum signal strength of -110dBm in Klang Valley, Penang and Johor Bahru; 95% 4G population coverage with minimum signal strength of -110dBm across all state capitals; 88% 4G population coverage with minimum signal strength of -110dBm nationwide.
In July 2018, Maxis claimed that its 4G LTE network covered 92% of the population in the country.[6]
There are several high-profile celebrities who have signed on as spokespersons for Maxis, including Siti Nurhaliza, the Malaysian reality television show Akademi Fantasia's contestants, along with Jessy Wong The Diva and Arthur the Brave and Fluffy. Maxis was the first company to launch LTE services in Malaysia on 1 January 2013, starting in the Klang Valley region.
Maxis FastTap
Maxis had launched Malaysia's first Near Field Communication (NFC) service called FastTap.It integrates Touch 'n Go, Visa Wave from Maybank[7] and other banks as well.
Maxis eBooks
Maxis introduced its Malaysia's 3rd e-book service called Maxis ebooks (or Maxis ebook in its official website and app).The first was eSentral followed by MPH Digital.[8] It was launched on 16 April 2012 and in launch, more than three hundred thousand books were made available in the e-book store, the web, an iPad application or through an Android tablet running Honeycomb or newer.[9][10]
Maxis eKelas
"eKelas" is a premier community program by Maxis to encourage continued after-school learning for all Malaysianstudents and to also bring digital learning closer to the community by providing free access and quality content to students, especially those from the rural communities.Officially launched on the 5th of December 2016, this after-school digital learning initiative offers free access to quality educational content and activities in line with the Malaysian school syllabus.The program focuses on three core subjects, namely mathematics, science, and English, for Standard 6 to Form 5 students nationwide.[11][12]
Maxis eKelas Usahawan
Maxis launched another digital platform called eKelas Usahawan. It is a structured digital marketing program and platform to empower women entrepreneurs in rural communities to develop a stronger digital presence and help grow their business.The launch was officiated by former Minister of Women, Family and Community Development, Datuk Seri Rina Mohd Harun on 26 March 2021. The company said the response was extremely positive and seeing that the vast majority of participants were women, it decided to launch eKelas Usahawan as a dedicated women's program. The program comprises a series of digital marketing workshops with a practical and hands-on approach to equipping entrepreneurs with digital tools and skills to help them grow their respective business and expand their income opportunities.[13]
Maxis Fibre Broadband
Officially launched on 31 March 2011, Maxis offers high speed broadband for home and business users.The maxis fibre broadband plan for home users is called Maxis Home Fibre (formerly MaxisONE Home Fibre),[14] as for businesses it is known as Maxis Business Fibre (formerly MaxisONE Business Fibre).[15] The new broadband for home and business plans offer speeds of up to 800 Mbit/s.Additionally, the fixed IP is only available for Maxis Business Fibre plans.[16]
Subscribers
As of the second quarter of 2020, there were 9.863 million revenue generating subscribers (RGS), 6.747 million prepaid RGS, 2.97 million postpaid RGS.
Smartphone users in the network include 87% of postpaid accounts and 81% prepaid. Its postpaid subscribers consume an average 11.2 GB a month, while prepaid users consume an average 8.2 GB a month. It has 5.2 million 4G LTE devices in the network.[6]
On 19 October 1999, Maxis introduced the prepaid brand "Hotlink".
In 2002, Maxis acquired TimeCel Sendirian Berhad, a rival mobile service provider, from Sapura Resources Berhad and TIME dotCom Berhad. Prior to the purchase, Maxis offered prefix number beginning with 012, and TimeCel 017.
On 27 April 2007, an offer was made to buy out Maxis and privatise the company in preparation for expansions into the Indonesian, Indian and Qatari markets.The deal was offered by Ananda Krishnan, who pledged Maxis RM17.46 billion (US$5.1 billion) in exchange for all remaining shares of the company.The offer is to be formally made by
Company units
Maxis comprises 2 major business segments
Maxis
*Maxis will buy 27 companies **Maxis will take over 4 companies
Maxis Communications Berhad, formerly known as Binariang Sendirian Berhad, and then Binariang Berhad, company number 198601009159 (158400-V)**
Maxis Broadband Sdn. Bhd., formerly known as Bina Sat-Com Network Sendirian Berhad, company number 199201002549 (234053-D)
Swiftnet (M) Sdn. Bhd., company number 199301028526 (283264-K)*
Enterprise Managed Services Sdn. Bhd., formerly known as MyKRIS Asia Sdn. Bhd., company number 200001010593 (513199-T)
PayComm Sdn. Bhd., formerly known as Jelata Watan Sendirian Berhad, company number 200001026126 (528733-A)*
Maxis Collections Sdn. Bhd., registration number 199601010926 (383275-M)
Maxis Management Services Sdn. Bhd., formerly known as Binariang Management Services Sendirian Berhad, company number 199401002320 (287998-P)**
PayComm Network Sdn. Bhd., formerly known as Uniphone Works Private Limited, later TIME Reach Private Limited, and finally TIME Public Access Networks Private Limited, company number 197201000043 (11683-W)*
PrismaNet (M) Sdn. Bhd., formerly known as Syarikat Telefon Wireless (M) Sendirian Berhad, company number 199301003169 (257906-T)*
Jernih Unggul Sdn. Bhd., formerly known as Swiftcom Sendirian Berhad, and then High-Tech ASP Sendirian Berhad, company number 199501041049 (370253-H)*
REDtone Network Sdn. Bhd., formerly known as Bluejade Network Sendirian Berhad, registered as Maxis Mobile Operators Sdn. Bhd., company number 200001022161 (524768-X)*
Pure Spectrum Technologies Sdn. Bhd., company number 201201012009 (985526-A)*
Maxis Mobile Sdn. Bhd., formerly known as Binariang Communications Sendirian Berhad, company number 199101019555 (229892-M), branded as Maxis Postpaid, formerly Maxis Mobile, and then MaxisONE Plan
Maxis Mobile (L) Ltd., company number LL-01709**
Maxis Mobile Services Sdn. Bhd., formerly known as Electronics and Telematique (Malaysia) Sendirian Berhad, later Sapura Digital Sendirian Berhad, and finally TIMECel Sendirian Berhad, company number 198101007199 (73315-V), (branded as Hotlink, formerly Adam, and then TimeCel)
Fine Mobile Network Sdn. Bhd., formerly known as Excellence Status Sendirian Berhad, registered as Maxis Mobile Platforms Sdn. Bhd., company number 199601010926 (383275-M)*
Maxis International Sdn. Bhd., company number 199201008568 (240071-T)
Maxis Asia Access Pte. Ltd., company number 200001826C**
Advanced Wireless Technologies Sdn. Bhd., company number 200001014945 (517551-U)
Dapat Vista [M] Sdn. Bhd., formerly known as Interactive Vista (M) Sendirian Berhad, company number 200001005753 (508358-X)*
UMTS (Malaysia) Sdn. Bhd., company number 200001017815 (520422-D)
REDtone MEX Sdn. Bhd., registered as Maxis Green Intelligence Sdn. Bhd., company number 201301022868 (1052697-U)*
ComeBy Sdn. Bhd., company number 202201005948 (1451645-D)
Maxis Green Solutions Sdn. Bhd., registered as Maxis Green Labs Sdn. Bhd., company number 202401020843 (1566692-W)
Teledata Sendirian Berhad, formerly known as Perunding Teknik Sendirian Berhad, company number 197301003361 (16813-P)*
Komtel Sdn. Bhd., company number 198001003656 (57440-V)*
Sija Sdn. Bhd., company number 198401004729 (117248-D)*
Sapura Marketing (Malaysia) Sdn. Bhd., formerly known as Lavish Sensation Sendirian Berhad, and then Sapura Marketing Sendirian Berhad, registered as Maxis Marketing Sdn. Bhd., company number 199401041358 (327045-M)*
Terang Equity Sdn. Bhd., company number 199101016598 (226910-D)*
MAI Sdn. Berhad, formerly known as Malaysie Originals Sendirian Berhad, company number 196501000473 (6261-U)*
Wangi Terang Sdn. Bhd., company number 198901007973 (185275-A)*
Planet Tapir Sdn. Bhd., formerly known as Information Networking Corporation Sendirian Berhad, and later TIMESat Sendirian Berhad, company number 199001002466 (194032-T)*
CMC Telecommunication Infrastructure Corporation, company number 0102900049*
Symphony Communication Public Company Limited, nombor syarikat 0107553000107*
The AIMS Asia Group Sdn. Bhd., formerly known as Titian Inovatif Sendirian Berhad, company number 200501036268 (718415-U)*
AIMS Data Centre Holding Sdn. Bhd., company number 202201031816 (1477513-W)*
AIMS Cyberjaya Sdn. Bhd., formerly known as Rightscore Venture Sendirian Berhad, company number 200701036666 (794695-X)*
AIMS Data Centre Sdn. Bhd., formerly known as Applied Information Management Services Sendirian Berhad, company number 199001008514 (200085-H)*
AIMS Data Centre Pte. Ltd., formerly known as Aurora Telecommunications Pte. Ltd., company number 200509374Z*
AIMS Data Centre (Thailand) Limited, company number 0105562127716*
Maxis
*Maxis will buy 27 companies **Maxis will take over 4 companies
Maxis Communications Berhad, formerly known as Binariang Sendirian Berhad, and then Binariang Berhad, company number 198601009159 (158400-V)**
Maxis Broadband Sdn. Bhd., formerly known as Bina Sat-Com Network Sendirian Berhad, company number 199201002549 (234053-D)
Swiftnet (M) Sdn. Bhd., company number 199301028526 (283264-K)*
Enterprise Managed Services Sdn. Bhd., formerly known as MyKRIS Asia Sdn. Bhd., company number 200001010593 (513199-T)
PayComm Sdn. Bhd., formerly known as Jelata Watan Sendirian Berhad, company number 200001026126 (528733-A)*
Maxis Collections Sdn. Bhd., registration number 199601010926 (383275-M)
Maxis Management Services Sdn. Bhd., formerly known as Binariang Management Services Sendirian Berhad, company number 199401002320 (287998-P)**
PayComm Network Sdn. Bhd., formerly known as Uniphone Works Private Limited, later TIME Reach Private Limited, and finally TIME Public Access Networks Private Limited, company number 197201000043 (11683-W)*
PrismaNet (M) Sdn. Bhd., formerly known as Syarikat Telefon Wireless (M) Sendirian Berhad, company number 199301003169 (257906-T)*
Jernih Unggul Sdn. Bhd., formerly known as Swiftcom Sendirian Berhad, and then High-Tech ASP Sendirian Berhad, company number 199501041049 (370253-H)*
Majority stakeholders
Maxis is controlled by Malaysian tycoon Ananda Krishnan.Its shares are listed on Bursa Malaysia, forming part of the KLCI index (comprising the top 30 companies by market capitalisation).
It is 62% owned by BGSM Equity Holding Sdn. Bhd., which is co-owned by Usaha Tegas Sdn. Bhd., a private company controlled by Ananda Krishnan (62%); Harapan Nusantara Sdn.Bhd., a "discretionary trust for Bumiputera object(ives)" (62%); and stc Malaysia Holding Ltd., (a part of Saudi Telecom Company) (62%), with merger to NTT Docomo, Inc. pending.
Under the urging of the former Prime MinisterDatuk SeriNajib Tun Razak, Maxis announce that it will re-list the company in Bursa Malaysia on 11 November 2009.
The initial public offering, which constitute 30% of the company and involve its Malaysian operations, will raise at least MYR 11.7 billion.[22]
In September 2013, Maxis prepaid, Hotlink launched its #Hotlink plan, which is claimed to be the first telecommunications company to offer free internet services on cellular networks, Hotlink calling it "Free Basic Internet" which offers download speeds up to 64 kbit/s and which the management says is enough for checking Facebook, Twitter and Wikipedia on mobile optimised sites and also essentially eliminating data overage charges which as previously implemented at MYR 0.10/10 KB.[23] Maxis introduced a new brand identity in 2014 that maintains essentially the same logo, but with the squiggle on the letter "i" in a brighter shade of green. The squiggle and bright green colour are used throughout the new corporate identity along with the Aaux Next font.[24]
In August 2020, Maxis introduced a new logo set in the popular Proxima Nova font that replaces Aaux Next in the corporate identity with its new brand purpose "Always Be Ahead" in conjunction with its 25th anniversary and the upcoming Merdeka celebrations in the country.The squiggle has been removed from the letter "i" and placed beside the wordmark.According to the telco, the new brand purpose signifies the intertwining of Maxis’ and Malaysia's past, present and future journeys together in this rapidly evolving digital age.Maxis is more than just advertising and producing brand acts, but also about acts.As such, it is also rolling out a series of initiatives to help offer assistance and fundamental skills for digital adoption and acceleration in communities across the country.[25]
REDtone Network Sdn. Bhd., formerly known as Bluejade Network Sendirian Berhad, registered as Maxis Mobile Operators Sdn. Bhd., company number 200001022161 (524768-X)*
Pure Spectrum Technologies Sdn. Bhd., company number 201201012009 (985526-A)*
Maxis Mobile Sdn. Bhd., formerly known as Binariang Communications Sendirian Berhad, company number 199101019555 (229892-M), branded as Maxis Postpaid, formerly Maxis Mobile, and then MaxisONE Plan
Maxis Mobile (L) Ltd., company number LL-01709**
Maxis Mobile Services Sdn. Bhd., formerly known as Electronics and Telematique (Malaysia) Sendirian Berhad, later Sapura Digital Sendirian Berhad, and finally TIMECel Sendirian Berhad, company number 198101007199 (73315-V), (branded as Hotlink, formerly Adam, and then TimeCel)
Fine Mobile Network Sdn. Bhd., formerly known as Excellence Status Sendirian Berhad, registered as Maxis Mobile Platforms Sdn. Bhd., company number 199601010926 (383275-M)*
Maxis International Sdn. Bhd., company number 199201008568 (240071-T)
Maxis Asia Access Pte. Ltd., company number 200001826C**
Advanced Wireless Technologies Sdn. Bhd., company number 200001014945 (517551-U)
Dapat Vista [M] Sdn. Bhd., formerly known as Interactive Vista (M) Sendirian Berhad, company number 200001005753 (508358-X)*
UMTS (Malaysia) Sdn. Bhd., company number 200001017815 (520422-D)
REDtone MEX Sdn. Bhd., registered as Maxis Green Intelligence Sdn. Bhd., company number 201301022868 (1052697-U)*
ComeBy Sdn. Bhd., company number 202201005948 (1451645-D)
Maxis Green Solutions Sdn. Bhd., registered as Maxis Green Labs Sdn. Bhd., company number 202401020843 (1566692-W)
Teledata Sendirian Berhad, formerly known as Perunding Teknik Sendirian Berhad, company number 197301003361 (16813-P)*
Komtel Sdn. Bhd., company number 198001003656 (57440-V)*
Sija Sdn. Bhd., company number 198401004729 (117248-D)*
Sapura Marketing (Malaysia) Sdn. Bhd., formerly known as Lavish Sensation Sendirian Berhad, and then Sapura Marketing Sendirian Berhad, registered as Maxis Marketing Sdn. Bhd., company number 199401041358 (327045-M)*
Terang Equity Sdn. Bhd., company number 199101016598 (226910-D)*
MAI Sdn. Berhad, formerly known as Malaysie Originals Sendirian Berhad, company number 196501000473 (6261-U)*
Wangi Terang Sdn. Bhd., company number 198901007973 (185275-A)*
Planet Tapir Sdn. Bhd., formerly known as Information Networking Corporation Sendirian Berhad, and later TIMESat Sendirian Berhad, company number 199001002466 (194032-T)*
CMC Telecommunication Infrastructure Corporation, company number 0102900049*
Symphony Communication Public Company Limited, nombor syarikat 0107553000107*
The AIMS Asia Group Sdn. Bhd., formerly known as Titian Inovatif Sendirian Berhad, company number 200501036268 (718415-U)*
AIMS Data Centre Holding Sdn. Bhd., company number 202201031816 (1477513-W)*
AIMS Cyberjaya Sdn. Bhd., formerly known as Rightscore Venture Sendirian Berhad, company number 200701036666 (794695-X)*
AIMS Data Centre Sdn. Bhd., formerly known as Applied Information Management Services Sendirian Berhad, company number 199001008514 (200085-H)*
AIMS Data Centre Pte. Ltd., formerly known as Aurora Telecommunications Pte. Ltd., company number 200509374Z*
AIMS Data Centre (Thailand) Limited, company number 0105562127716*
