Marukome Co., Ltd. (マルコメ株式会社) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]
On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]
As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.
Marketing
In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]