The Marc Anthony Collection is an American lifestyle brand created by American recording artist Marc Anthony that is sold exclusively at Kohl's department stores and on Kohls website: Kohls.com. In November 2010, Kohl's announced a partnership with Anthony and his then-wife Jennifer Lopez. Originally marketed as "the first celebrity couple to simultaneously design collections for one retailer", following Anthony and Lopez's divorce, the lines were marked as two separate brands.[1] The Marc Anthony Collection consists of sportswear, dress shirts, neckwear, accessories, suit separates, sport coats, and shoes, while the Jennifer Lopez Collection includes contemporary sportswear, dresses, handbags, jewelry, shoes, and sleepwear along with a home collection of bedding and towels.
Background
Anthony became interested in fashion after Tommy Hilfiger called him and discussed the importance of clothing. Anthony said, "I realized that for me it was more important to be comfortable in clothes and look cool, but to feel comfortable in it". Anthony added that he concentrated on the attention to detail in his line, which he said is for anybody who's into "great quality clothes at a cheap price point".[2]