Mappin was a traditional department store in Brazil, based in São Paulo, with the official name of Casa Anglo-Brasileira S/A. With origins in 1774 in the city of Sheffield, England, it was later brought to Brazil by the brothers Walter and Hebert Mappin.
History
During the 86 years in which it served São Paulo, it was one of the pioneers of the retail trade. In the 1930s, innovated by putting labels with prices in the windows. Was the driving force behind the installment plan. Between 1940s and 1950s, Mappin was the meeting point of São Paulo elite. Anticipated the "concept" of shopping mall, bringing together products of various types in one location. The store at Praça Ramos de Azevedo, in the center of São Paulo, has become a benchmark of the brand.
Some branches were opened:
Its most famous jingle was: "Mappin, venha correndo, Mappin, chegou a hora, Mappin, é a liquidação" [Mappin, come running, Mappin, the hour has come, Mappin, it is the sale].
- 1969 – Rua São Bento
- 1977 – Avenida São João: the first of São Paulo to have its own parking lot
- 1984 – Itaim Bibi
- 1987 – Shopping Mappin ABC, the first store outside the São Paulo state capital