Mammut Sports Group

Mammut Sports Group AG (formerly also Arova-Mammut AG, Mammut AG) is a Swiss manufacturer of clothing and equipment for alpine sports such as climbing, snow sports and trail running as well as trekking. The company was originally founded in 1862 as a ropemaker and has been part of the investment company Telemos Capital since 2021.[4]

The Mammut Sports Group belongs to the London-based investment firm Telemos Capital as a private equity company.[5][6] The company is based in Seon, Switzerland, while the central distribution warehouse for Europe is located in Wolfertschwenden in Bavaria.[7]

The Mammut Sports Group employs around 800 people and is active in over 40 countries through subsidiaries, distributors, and agencies. It operates a number of flagship stores internationally, as well as a factory outlet at its headquarters in Seon.[8]

History

19th and 20th century

The company was founded in 1862 by Kaspar Tanner in the Swiss village Dintikon as a ropery[9] and moved to nearby Lenzburg in 1878. In 1898, Kaspar's son Oscar took over the company, which grew significantly in the following decades, particularly during World War I. From 1919, the company bore the name Seilwarenfabrik AG Lenzburg. Oscar Tanner left the company in 1924.[10]

From 1943, the products of Seilwarenfabrik AG Lenzburg were marketed under the brand Mammut; during the rebranding, the mammoth (German word: Mammut) was introduced as the company logo.[9][10] In 1968, the Swiss Heberlein Group took over the company and renamed it Arova Lenzburg AG.[10] The Heberlein Group sold Arova Lenzburg AG to the Swiss conglomerate Conzzeta in 1982,[11] who renamed it Arova Mammut AG in 1984 and moved its seat to Seon, Switzerland, in 1992, where the company has been based ever since.[10]

When the original core business of the ropery fell into a crisis and comparable rope factories closed, the company gradually developed into a manufacturer of outdoor clothing in the 1970s and 1980s. The first outdoor collection by the company was launched in 1981.[10][12] In 1989, the backpack manufacturer Fürst was acquired.[13]

21st century

In the new millennium, the company, which has been using the name Mammut Sports Group AG since 2003,[10] took over a number of other companies and increased international activities. Since 2001, Ajungilak, a Norwegian manufacturer of sleeping bags, has been part of the Mammut Sports Group. On April 1, 2003, the group also took over the Swiss shoe manufacturer and developer of notable products, such as the Raichle Flexon snow boots, Raichle Sportartikel, founded in 1909.[14] Raichle then covered the mountain, trekking, hiking and multifunctional footwear submarkets within the Mammut Sports Group. In spring 2009, the Raichle brand was discontinued in favor of a uniform brand identity, and the products have been marketed under the Mammut brand since then.[15][16] On July 1, 2011, the Mammut Sports Group took over the company Snowpulse, a manufacturer of avalanche airbags.[17]

type	Aktiengesellschaft
foundation	1862 in Dintikon, Switzerland
founder	Kaspar Tanner
location city	Seon, Aargau
location country	Switzerland
key people	Heiko Schäfer (Chairman of the Management Board)‡R1R‡
industry	Clothing, mountaineering equipment
products	Barryvox Eiger Collection Core Protect Rope
revenue	CHF 253.4 million (2018)‡R2R‡
num employees	ca. 800 (2024)‡R3R‡
parent	Telemos Capital
homepage	mammut.com

Mammut Sports Group

History

19th and 20th century

21st century

Products and brands

Corporate responsibility and sponsorship

Bibliography

External links

References