Lucky Me! is a Philippine instant noodle brand owned by Monde Nissin.[1] It is currently the leading instant noodle brand in the Philippines, with a product line that includes pouch noodles, cup noodles, and various pasta products.
History
On November 1, 1989, Monde Denmark Nissin Biscuit Corporation (now Monde Nissin) entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in beef and chicken variants. Eventually, these became their fastest-selling products.
1991 saw the introduction of Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. It was then followed in 1995 by Lucky Me! Supreme in La Paz Batchoy flavor, marketed as the first Filipino dish-flavored no-cook cup noodles. In 2009, the brand introduced Lucky Me! Special, which was later split into "True to Taste" and "Pasta" lines. This expansion included noodles based on local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun.
Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.