Japan
In 2005, Genichi Tamatsuka, the former president of Fast Retailing Co. (which operates the Uniqlo brand), was appointed as chairman and CEO during a management restructuring in 2005. The appointment was the result of a previous contract undertaken by Revamp Corp, a business revitalization company.[3]
On February 16, 2023, Lotteria of Japan announced all shares of Lotteria would be sold to major Japanese fast food holding company Zensho on April 1, 2023.[4] In September, Zensho opened a spinoff chain of Lotteria called Zetteria (ゼッテリア).[5] On 16 February 2026, Lotteria Co., Ltd. changed its name to Burger One Co., Ltd. (株式会社バーガー・ワン).[6] In addition, all existing Lotteria branches will operate until March 2026 before transitioning to Zetteria, bringing an end to Lotteria in Japan's 54-year history.[7]
South Korea
Lotteria South Korea was founded in 1979,[8] as part of an expansion of the Lotte Group which also included Lotte Chilsung Beverages, Lotte Food and Lotte Ham. Lotteria became the number-one fast food restaurant chain in South Korea. The company achieved a 45% market share in 2001 (compared to 20.1 percent for McDonald's).[2] Lotteria's success was achieved in part by introducing lines of Koreanized fast food including its now signature kimchi burger, leading to it being seen by most Koreans as a native version of most Western-style fast-food restaurants. The company tries to imitate the western idea of fast food through "cleanliness, bright interior, Western pop music as an audio background," with the idea of trying to create "the impression of a 'small piece of America in the middle of Korea'".[2] Their business strategy resulted in growth rates of 10 percent in 2006 and 16 percent in 2007; by 2009, Lotteria had 920 outlets across the country.[9]
In March 2009, Lotteria took full control of the South Korean branch of T.G.I. Friday's.[9]
China
Lotteria entered the Chinese market in 1994 and mainly centered in Beijing, but it ended operation in 2003 due to a lack of popularity among potential customers. In 2008, Lotteria restarted business in China with new operation strategies that specifically targeting Yanbian Korean Autonomous Region, other stores are located in cities like Beijing, Qingdao, Yantai and Shenyang.[15]
Vietnam
The restaurant entered the Vietnamese market in 2004. They have a special menu that cannot be found in any other country, which is called "rice and spaghetti".[16]
Indonesia
The chain opened its first Indonesian franchise on 19 October 2011 at Lotte Mart Kelapa Gading, North Jakarta. As of 2015, the chain had 32 outlets in Greater Jakarta, Karawang and Bandung. All outlets in Indonesia were permanently closed on 29 June 2020.[17]
Cambodia
The chain opened its first Cambodian franchise in June 2014 at Aeon Mall, followed by a second store in December 2014 at Soria Mall. All outlets of the chain in Cambodia were closed in 2024.
Myanmar
The first Lotteria restaurant in Myanmar was opened in Junction Square in Yangon in April 2013, with plans to open 24 more by 2016 from Yangon to Nay Pyi Taw. Along with the regular fare of chicken and burgers, Lotteria is offering dishes tailored to Myanmar consumers, such as chicken rice.[18]
Singapore
Lotteria is slated to expand to Singapore by the second quarter of 2025.[19]
United States
In 2023, The chain has interest to expand outside of Asia by opening a location in the United States. Lotteria had its introduction at the National Restaurant Association Show in Chicago the following year. On August 14, 2025, Lotteria opened first U.S. Store in Fullerton, California with a preview opening from August 11 to August 13 of the same year.[20]
Malaysia
Lotteria entered the Malaysian market in late 2025, opening its first store at The Curve in Petaling Jaya, Selangor. The outlet commenced operations on 1 December 2025, with its official launch scheduled for 6 December 2025.[21] The company had previously expressed interest in expanding to the country in 2023.[22]
Mongolia
The first Lotteria restaurant in Mongolia was opened in the capital city, Ulaanbaatar on 23 June 2018.[23] As of 2025, there are 6 open outlets in Ulaanbaatar.
