Apartment based
Company offices moved to Janet's Attic, an attic apartment in their friends' house several blocks away in early 2005.[4] By October 2005, EcoFluxx was in play testing while Just Desserts was in prototype, or beta stage.[6]
Robin Vinopal joined the company in early 2006 becoming Chief Operating Officer, Treasurer, and member of the Board of Directors.[4] In 2006, Lab revamped their Icehouse sets to the Treehouse main set[11] plus two color schemes and also released Martian Coasters.[4] With the 2007 publishing of Zombie Fluxx the first new type of card, Creeper, is introduced.[4] Also in 2007, the Mad Rabbits fan/demo program was shut down.[12]
With Frane's purchase of a house, Pepperland, in 2008, the company moved into its basement apartment. Product wise that year, Labs released edition 4 Fluxx and[4] worked with Toy Vault to release Monty Python Fluxx.[13] The company began using a standard two-part box instead of to-fit tuck box for a consistent look and shelving ease.[4]
In 2009, Looney Labs published one new card game, Are You the Traitor?, another Fluxx variant, new editions of its two other card games and a few expansion sets while starting to use a postcard promo card for marketing.[4] The company on 2009-7-1 started distributing through Publisher Services, Inc. for international accounts, and to the book trade.[14] On 2009-11-13, Labs launched its Full Baked Ideas imprint with a new edition of Stoner Fluxx and expectations for a drinking variant of Fluxx.[15]
The Back to the Future: The Card Game was released in 2010 along with two Fluxx re-releases in the new box format. Two new Fluxx variants debuted in 2011 that saw the IceHouse pyramids re-released with a new lead game set, IceDice.[4] The company's fan/demo club was restarted in 2011.[12]
The company on 2012-1-5 reduced the number of distribution companies that they ship through to ACD Distribution and Alliance Game Distributors for the US hobby game market, Lion Rampant for Canada and Publisher Services, Inc. for U.S. mass market and book trade and the international market. ACD and Alliance would also make their supporting material available via subscription.[16]
On August 1, 2012, Looney Labs got a simplified less expensive general market version with redesigned packaging of Fluxx into Target stores.[2] On February 7, 2013, Labs released the 2.0 edition of Nanofictionary as a print on demand product.[17]
