Longrich ' Bioscience Co., Limited''' is a multinational company that sells health, organic food, nutritional supplements, beauty, home care and pet care products. Longrich operates under its holding company Jowell Global.
History
The company was founded in 1986 by Xu Zhiwei (俆之伟), producing a variety of snake products to consumers in China and other countries. After attaining significant growth, he expanded into cosmetics manufacturing.[2][3][4][5] Since the 1990s, Longrich has been very influential in the Chinese cosmetics industry.[6][7]