Collaborations
In the 1950s and 1960s, Longchamp's products appeared in French cinema and particularly in Jean Gabin's films.[5]
The brand's relationship to art continued in the 1970s when they introduced a limited edition series of bags featuring a design by the famous Franco-Russian artist Serge Mendjisky.[14] In 1971, he added leather patchwork to bags.[8] With this invention, Longchamp was one of the first leather goods brands to enter the world of collaborations with famous artists. Since then, they have continued to work with other artists in designing special products and in store installations.[14]
In 2004, Longchamp began its first collaboration with independent designer, Thomas Heatherwick. Heatherwick first designed the best-selling Zip Bag, a handbag constructed of a long zipper.[8] The success of the Zip Bag led to Heatherwick's designing of the Longchamp's New York City flagship store.[27]
In 2004 and 2005 Tracey Emin personalized luggage for Longchamp.[8] Tracey Emin realized a patchwork Longchamp bag featuring the message ‘Me Every Time’.[7]
Jeremy Scott has regularly designed special editions of Le Pliage tote since 2005[28] as well as other collections of handbags every year.[17]
In 2008, Longchamp reissued its LM collection,[29] offering a version illustrated by Jean-Luc Moerman.[8]
In 2009, Jeremy Scott, Charles Anastase and design duo Bless joined forces to celebrate 20 years of the French association ANDAM (Association Nationale pour le Développement des Arts de la Mode), which promotes emerging French and international fashion talent. For the occasion, each of the designers created limited edition variations of Longchamp's Le Pliage handbag. "Le Pliage bag is a French icon, no different from the croissant or the Eiffel tower. It is chic, sophisticated and handsome all in one" said Jeremy Scott.[30]
Between 2005 and 2015, Jeremy Scott created 20 styles of bags.[31] Each year, he has taken one of his pop culture-infused designs and used it to give Longchamp's Le Pliage a new look. His designs over the past 10 years have included a poodle in space, zodiac signs, a credit card and tire tracks. The limited-edition of handbags created for the 10th anniversary of his partnership with Longchamp featured a postcard from Hollywood, signed by the designer "Wish you were here".[32]
Kate Moss collaborated with the brand to design handbags. She first suggested adding a red lining to the Legende bag.[33] The top model then worked with Longchamp artistic director Sophie Delafontaine and released bags under the label "Kate Moss for Longchamp".[34] In 2010, she launched a whole product line, based on her own use of handbags.[17][35][36] The Kate Moss collection was made up of 12 different bags inspired by her "city living".[37] The bags were named after her favorite places in London: Soho, Ladbroke, Goldbourne, Gloucester, Glastonbury.[38]
In 2011, Longchamp teamed up with designer Mary Katrantzou to create a range of printed tote bags.[39] They featured her trompe-l'œil fabrics.[39] The designer's bags were inspired by temples in Vietnam and flower parades, and featured bold colors and wild designs.[40] In 2012, the designer created two handbags bearing exclusive new prints. The larger tote bag was decorated with orchids, dragons and corals. For the smaller one, the designer used both an Asian temple and New York's Carnegie Hall as her starting points, adorning both with colorful flowers and lanterns.[41] Mary Katrantzou also designed a Le Pliage handbag featuring orchids and lanterns.[41]
In 2014, Longchamp partnered with artist Sarah Morris to create a limited edition of Le Pliage handbags.[15]
In April 2016, Longchamp has begun renovations of its historical store on rue Saint-Honoré in Paris. While works take place, the storefront is wrapped in a spectacular work of art "Mindscapes" by American artist, Ryan McGinness.
In 2017, Longchamp began an association with the Franco-Armenian artist Vahram Muratyan.[42][43]
In 2018, Longchamp aligned with Shayne Oliver, the founder of New York-based streetwear Hood By Air, to develop an exclusive capsule collection of leather goods, footwear, ready-to-wear garments and garment bags for SS18.[44][45][46]
In September 2020, during Paris Fashion Week, Longchamp presented a collaboration with Pokémon for the Le Pliage line. The character Pikachu appears with a jockey bomb, in reference to the history of the company. The brand is also present in the Pokémon Go game, in which players may customize their avatar with a virtual Longchamp backpack.[47]
On July 22, 2025, Longchamp signed an exclusive fragrance license agreement with Interparfums, extending through 2036. The first fragrance launch is planned for 2027.
