Proposed Meridian Skyway
The idea for a cable car linking the Greenwich Peninsula with the north bank of the Thames first emerged during the development of the "car free" transport strategy for the Millennium Dome (now The O2) in the late 1990s. Presented to planning authorities in early 1997 by Meridian Cable Cars, this link would have run from the Dome site to the DLR's East India station in Tower Hamlets.[14]
The estimated cost of the cable car was £8–10million, for 23 gondolas, each with seating for nine and standing room for a further six, that would have travelled at 5 mph at between 50 and 80 m in the air. Taking three minutes to make a one-way trip, it would have had a capacity of 2,500 passengers per hour each way.[15][16] Full planning permission was granted in December 1997 and July 1998 for the northern and southern sides respectively, the northern side permission being one of the last acts of the London Docklands Development Corporation.[14] An opening date of October 1999 was planned,[17] but because of negative reactions from the administrators of the Dome project, financial backers pulled out and the cable car project collapsed in October 1998.[16]
Proposed London Cable Car
On 4 July 2010, Transport for London (TfL) announced plans to develop a cable car crossing over the River Thames, which would be the first urban cable car in the United Kingdom. Designed by Wilkinson Eyre Architects, Expedition Engineering and Buro Happold, it would cross the river at a height up to 90 m, higher than The O2, which is nearby. The cable car would provide a crossing every 15 seconds, with a maximum capacity of 2,500 passengers per hour in each direction, about 50 busloads.[18] Bicycles could be carried, and passengers would be able to pay for their journeys with pay-as-you-go Oyster cards.[19]
A planning application was submitted to the London Borough of Newham, using the name London Cable Car, in October 2010 for the "erection of a cable car for the length of 1100 m over the River Thames from North Greenwich Peninsula to Royal Victoria Dock at a minimum clearance of 54.1 m above mean high water springs". The application listed the structures planned for the service on the north side of the Thames as an 87 m north main tower at Clyde Wharf, a 66 m north intermediate tower south of the Docklands Light Railway tracks roughly midway between Canning Town and West Silvertown stations, a two-storey gondola station and "boat impact protection" in Royal Victoria Dock.[20]
Construction
Construction began in August 2011 with Mace as the lead contractor.[24] Doppelmayr built the cable car for £45million and Mace was to operate it for the first three years for a further £5.5million. TfL stated that the initial construction funding and Emirates sponsorship would cover £36million of the cost, with the rest to be funded from fares.[8] In 2011, it was the most expensive cable car system ever built.[25]
In May 2012, TfL said that the cable car would be running by the summer of 2012, and that while there were no plans to have it open before the 2012 Olympic Games, there would be plans in place in case it was opened in time.[10]
Opening
The public opening took place at noon on 28 June 2012, almost a month before the Opening Ceremony of the games.[11][26] TfL reported that the total cost of the project was about £60million, of which £45million went towards construction. It estimates that the service can carry 2,500 people per hour.[11]
The Emirates Air Line route was added to the London Tube map in June 2012. It was the first to have the sponsoring company's logo shown on the map. Similar to the representation of the Docklands Light Railway, the cable car route was displayed as a triple red stripe rather than a solid line, to distinguish it from London Underground lines.[27]
The service's logo was a red cartouche containing the Emirates logo and the TfL roundel, to reflect the corporate sponsorship by the airline. As with the marketing of the London Eye, the transit of the cable car is referred to as a "flight"
Expiry of Emirates branding
The deal with TfL for Emirates Air Line branding, bringing in £3.6million per year, expired on 28 June 2022.[4][29] However, no sponsor had been found for the cable car at the end of the contract, even at less than a quarter of the price.[30]
It was reported that a senior TfL executive had joked that a storm, which hit London in February 2022, had been their "last hope" for discontinuing the service without loss of face.[31]
In September 2022, it was announced that the technology company IFS AB would be the new sponsor beginning in October, and that the line would be renamed the IFS Cloud Cable Car. The initial sponsorship deal lasts five years, with a break after two years, and will cost £420,000 per year.[32][33] The sponsorship deal also allows TfL to temporarily rebrand the cable car with other commercial sponsors, such as Pokémon in August 2022.[34] TfL did note that the cable car "makes a profit", despite the substantial reduction in sponsorship income.[33]
