Lolë is an athletic apparel designer and retailer based in Montreal, Quebec, Canada.[2] The company was founded in 2002 by Evelyn Trempe.[3] Bernard Mariette became the CEO in 2009.[4] Lolë currently operates 5 stores in Canada and 1 store in the U.S.[5] Much of its business is in wholesale, distributed to retailers like Nordstrom to be sold in stores.[6][7] The company name Lolë is an acronym for 'Live out loud every day'.[6]