History
On September 9, 2015, in published reports regarding The Weather Channel's planned overhaul of its programming schedule that would refocus on forecast-based news shows and weather-related reality/documentary programs as well as pending layoffs of around 50 of TWC's 1,400 employees, sources within The Weather Company (then the corporate parent of The Weather Channel) revealed that the consortium would launch a localized weather, news and traffic service intended for over-the-top streaming services offering tiered "skinny bundles" of cable-originated television channels.[1][2]
The service, which was named Local Now, would maintain a format similar to that of Weatherscan, a digital cable and satellite network featuring localized weather forecasts and traffic reports, which original TWC parent Landmark Communications launched in 1999. Developed as part of its plan to place emphasis on its internet and mobile properties, The Weather Company intended to distribute Local Now to OTT providers in lieu of or in conjunction with The Weather Channel.[3][4]
In preparation for the service's launch, The Weather Channel reached agreements with various information service providers to offer content for Local Now to supplement its in-house weather data and video content. Initial partners included the Associated Press, which provides headlines and video for its local and then showbiz news segments; Sportradar, a sports information agency which provides sports scores and schedules for its local sports segment; INRIX, which provides real-time incident data sourced from intelligent transportation systems; and TrafficLand, a traffic video integration service that provides footage from cameras maintained by state departments of transportation.[5] The Weather Channel collaborated with Arris Global Services to provide technological management services for Local Now, handling design and integration, test validation, deployment, customized HTML software development and managed services. Local Now utilizes integration of the company's transcoders and Anevia's ViaMotion+ packaging software, and was the first service to implement CPE virtualization technology from ActiveVideo (a cloud video provider operated as joint venture of ARRIS and Charter Communications).[6][7]
Local Now launched on January 25, 2016, initially exclusive to subscribers of Sling TV that, at minimum, receive its base "Best of Live TV" tier, with support for Amazon Fire TV, Android devices (including Android TV), and Google Chromecast. The service was designed with younger news consumers in mind, allowing a viewer to get constantly updated local news, weather, sports and traffic information in a condensed format at any time of the day. As noted by Freddy Flaxman, chief operating officer of The Weather Group (which became The Weather Channel's corporate parent after IBM purchased The Weather Company's digital assets in January 2016), this allows Local Now to better compete in a media landscape where consumers are increasingly consuming local news content via the Internet and smartphone apps, instead of waiting to watch long-form newscasts that air between one and five times per day on most major network affiliates and some independent stations.[8][9][10]
On March 4, 2016, Local Now launched a channel on Roku, which provides live streams of the service's national and local feeds to OTT subscribers who use Roku's digital media players.[11][12][13] On May 13, 2016, The Weather Channel announced that it would unveil standalone Local Now mobile apps for Apple and Android devices, which would extend access to the channel to cable and satellite subscribers who receive TWC.[14][15] The apps, which were made available on the Apple App Store and Google Play on June 8, provide live streams of Local Now's 226 local feeds and The Weather Channel, accessible by entering an authenticated login from a participating conventional or over-the-top MVPD provider (those who do not subscribe to a participating provider can view the Local Now feeds via a 30-day free trial, in which users must enter their email address in the login dialog to send a linked message to their account which grants them access).
On December 14, 2016, The Weather Group announced a multi-year distribution agreement with fuboTV, in which Local Now and The Weather Channel would be included as part of an expanded service set to launch in early 2017, designed to compete with Sling TV and other OTT competitors such as PlayStation Vue and DirecTV Now, that would offer 70+ broadcast and cable networks.[22][23][24]
On February 28, 2017, as part of Google's unveiling of YouTube TV, the company announced – through a carriage agreement with NBCUniversal – that Local Now and The Weather Channel would be among the channels included as part of the over-the-top MVPD service's initial lineup when it launched in select major U.S. cities that spring. YouTube TV did not include Local Now in its channel offerings at launch, and would not begin carrying the service until December 11, 2018.[25][26][27][28][29] On March 27, 2017, The Weather Channel signed an agreement with OTT financial news channel Cheddar to provide daily business news updates for Local Now.[30] On October 11, 2017, Dish Network began offering Local Now via an application on all generations of its internet-connected Hopper DVR set-top boxes; severe weather notifications provided by Local Now/The Weather Channel were also made available based on the user location.
On March 22, 2018, Entertainment Studios (owned by comedian and producer Byron Allen) announced its intent to acquire The Weather Channel's television assets from an NBCUniversal/Blackstone Group partnership. The actual value is undisclosed, but was reported to be around $300 million; the channel's non-television assets, which were separately sold to IBM two years prior, were not included in the sale.[33][34] On May 24, 2018, The Weather Group announced it had reached a content partnership with Tronc-owned news syndication service Tribune Content Agency (TCA) to provide supplementary community-focused content for the service's local news segments.[35] On July 18, The Weather Group announced it had reached a content partnership with Yelp to provide recommendations, reviews, images, and videos of top local restaurants and bars in each Local Now market for the network's "Tasty Stuff" segment.[36]
