Lobel's of New York is an online American butcher shop. Operated by members of the Lobel family, the company traces its roots to Morris Lobel, an Austrian-American immigrant who operated several physical butcher shops in New York City. It currently offers expensive meat and promotes itself through celebrity endorsements.[1][2][3]
Fourth-generation butcher Leon Lobel died in 2006, passing ownership to his younger brother Stanley, his son Evan, and nephews, Mark and David Lobel. The sixth generation[4] of family butchers entered the business in 2018: Mark's son, Brian Lobel; and Evan's daughter, Joanna "Joey" Lobel.[5]
Since 2009, Lobel's has also sold meat in sandwiches at Yankee Stadium.[2]