This list includes all toys produced by the American toy company Mattel.
A
- Agent Zero: 1960s transforming cap gun spy gear (camera to pistol; radio to rifle)
- Aladdin film toy figures
- Aladdin TV series toy figures
- Aaahh!!! Real Monsters
- American Girl
- Angelina Ballerina
- Angelina Ballerina: The Next Steps
- Apples to Apples
- Avatar action figures
- Avatar: The Last Airbender
- Atlantis: The Lost Empire toy figures
B
- Barbie (1959–present) Ken (1961–present) (dolls named after Elliot and Ruth Handler's children)
- Batman
- Batman Begins
- The Dark Knight
- The Dark Knight Rises
- Batman: The Brave and the Bold
- Batman v Superman: Dawn of Justice
- Barney & Friends
- The Backyardigans (2005–2009)
- Battle Claw (2017–present)
- Battlestar Galactica (1979)
- Beauty Cuties (2006–2007)
- Big Jim action figure line
C
- Cabbage Patch Kids (1994–2000)
- Captain Kangaroo (1967) Talking doll, voice of Bob Keeshan, TV's Captain Kangaroo.
- Captain Power and the Soldiers of the Future
- Cars
- Mater's Tall Tales
- Cars 2
- Tales from Radiator Springs
- Planes
- Planes: Fire and Rescue
- Cars 3
- Cars on the Road
- CatDog
- Cecil the Seasick Sea Serpent (1962–1963) Talking doll, companion to Beany Boy. Inspired by the cartoon series.
- Casper the Friendly Ghost (1961–1965) Talking doll, based on the Harvey cartoon of the same name.
D
- DC Universe Classics
- Demolition Man (toys based on Demolition Man)
- Descendants: The Rise of Red (Disney)
- Despicable Me (2020–present)
- Minions: The Rise of Gru
- Dinosaur (toys based on Dinosaur)
- Dinotrux
- Disney Princess (2000–2015; 2022–present)
- Diva Starz (early 2000s)
- Doctor Dolittle (1967–1968) Talking Doll, inspired by the movie of the same name. Actor Rex Harrison provides voice. Doctor Dolittle See 'N Say also available.
- Doug (1998 to 2000)
- Drowsy
E
- Ello Creation System (2002–2004)
- Enchantimals (2017–present)
- Ever After High dolls (2013–2018)
- Extreme Dinosaurs (1997–???)
F
- Fast & Furious
- Fighting Men (1965)
- Fijit Friends[1]
- Fisher-Price
- Flash Gordon (toys based on The New Adventures of Flash Gordon)
- Flavas
- Food Fighters
- Frozen (2013–2015; 2022–present)
- Frozen Fever
- Furryville
G
- Generator Rex
- Ghostbusters
H
- Halo
- Harry Potter games, etc.
- Hannah Montana (Outside of North America)
- He-Man and the Masters of the Universe
- Hercules toy figures
- High School Musical
- Hi Hi Puffy AmiYumi
- Hot Wheels (1968–present) Die cast small toy cars.
- The Hunchback of Notre Dame toy figures
J
- Jack-in-the-box (1955–present) Musical crank toy in various incarnations.
- Jayce and the Wheeled Warriors
- Jimmy Neutron: Boy Genius (film)
- Jurassic Park (2018–present)
- Jurassic World: Fallen Kingdom
- Jurassic World: Camp Cretaceous
- Jurassic World: Chaos Theory
- Jurassic World Dominion
- Jurassic World Rebirth
- Justice League Unlimited
- Justice League Action
- Justice League (film)
K
- Kung Fu Panda
- Kuu Kuu Harajuku
L
- LazyTown (2005–2007)
- Lady Lovely Locks
- Legend Quest
- The Last Action Hero
- Laugh and Learn
- Liddle Kiddles (1966–1972) Tiny 2 1/2-inch dolls, issued in many different series i.e. Storybook, Tea Party, Jewelry.
- Li'l Secrets (1993–1995), doll figures with a treasure hidden in their rooted hair.
- Lil' Gleemerz (2018–present)
- Linus the Lionhearted (1965–1966) Talking Toy, inspired by cartoon character. Talking hand puppet same years.
- The Lion King
- Little Mommy
M
- M.U.S.C.L.E.
- Masters of the Universe action figures
- Magic 8 Ball
- Major Matt Mason (1966–1970) "Mattel's Man in Space", 9 inch astronaut doll figure, space ship etc. available separately.
- Man-Bat
- Mario Kart: Hot Wheels
- Matchbox
- Max Steel
- Mega Man NT Warrior
- Mighty Ducks
N
- Nabi
- Naruto
- Naruto Shippuden
- The New Adventures of He-Man
O
- One Piece
- Onward (film)
- Over The Moon (2020 film) (2020–present)
P
- Plaza Sésamo
- Planet Hot Wheels
- Pixar
- Pixel Chix
- Pocahontas (fashion doll inspired by the 1995 Disney film)
- Polly Pocket
- Poochie
- Popples plush toys
- Pooparoos
- Porky Pig (1965–1966) Talking Toy, inspired by the Warner Bros. cartoon character.
- Power Glove
- Power Wheels
- Prehistoric Pets
R
With the little wrenches.
- Disney-Pixar's Ratatouille
- Recess
- Rescue Heroes
- Rock 'Em Sock 'Em Robots (1964) First Manufactured by Marx Toys.
- Rock 'Em Sock 'Em Robots (2001)
- Robo Wheels
- Rocket Power
- Rocko's Modern Life
- RoseArt
- Rugrats
S
- Sesame Street
- The Secret Saturdays
- Secret Wars (1984–1985)
- See 'n Say (1965–present) Talking toy, Series beginning with the Farmer Says, and the Bee Says, educational talking toys.
- Shaman King
- She-Ra: Princess of Power
- Shogun Warriors (late-1970s)
- Shorties (2004–2005)
- The Simpsons toy figures, games, etc.
- Sing-a-ma-jigs (2010–present) Talking, Singing computer chip toys.
- SpongeBob SquarePants
- Soul
T
- Tarzan (mid-1970s)
- Tarzan toy figures
- Teen Trends fashion dolls
- Teen Titans Go! (2017–2019)
- Teen Titans Go! To the Movies
- Toy Story action figures, Little figures (Action Links) with playsets, and dolls
- Toy Story 2
- Toy Story 3
- Toy Story 4
- The Angry Beavers
- The Wild Thornberrys
- Thingmaker (1964–1975) hot-plate device to heat plasti-goop toys such as Creepy Crawlers
U
- U.B. Funkeys
- Upsy Downsy
- Tyco R/C
- Ukedoodle
V
- Vertibird
- Voltron
- Vs. Rip-Spin Warriors
W
- Wayne Gretzky
- What's Her Face Came with markers to draw expressions on her blank face.
- Wellie Wishers
- Wheel of Fortune Two Home Versions; one in 1988 and one in 1998
- Wish (film)
- Winx Club (2004–2008)
- Wild Grinders
- Wizards of Waverly Place
- Wizzzer (1969–1975) Mattel's string-less tops issued in many color combinations and gift sets.
- Wonder Woman (animated film) 2009 Best Buy only
- Wonder Woman (2017 film)
- Wonder Woman 1984
- Welcome to the Wayne
X
Y
- Yu-Gi-Oh! (second series anime)
- Yu-Gi-Oh! GX
Z
- Zatch Bell!
- Zorr the Mighty Eagle