Life360

Life360, Inc.[4] is a San Mateo, California–based American information technology company that provides GPS tracking and other location-based services, including sharing and notifications, to consumers globally. Its main service is called Life360, a family social networking app released in 2008. It is a location-based service designed primarily to enable friends and family members to share their location with each other.

History

Life360 was founded by Chris Hulls and Alex Haro and has received a total of $90million in funding since its launch, including funding from both Facebook and Google.[5] The app was initially released in 2009 in the Android marketplace.[6] The first funding for Life360 came in the form of a $275,000 grant as a winner of Google's 2008 Android Developer Challenge.[7]

Features

Life360 is a mobile application and was referred to as a "family-oriented private social network" by Bloomberg Businessweek.[10] The app is a social network for families and differentiates itself in this way as it is not based around peer groups or professional networks such as Find My and LinkedIn. It allows users to share locations, group message, and call for roadside assistance.[23] It has four main features: location sharing, circles, places, and premium.

The main feature of the app is location sharing, which functions as a personal tracking system. Users can open the app and see where other members are instantly. Users can choose whether to share their location with any particular circle at any particular time.[24]

Circles

Circles is the app's newest feature, released on September 3, 2013. Circles allows users to create separate groups within the app, e.g. "caregivers", "extended family", and "John's baseball team." Users' location is only visible to those who are also in the circle, and members in "caregivers" cannot see the location of users in "extended family", unless they are also in that circle.[25]

Places

Life360 allows users to create geofences that alert them when another enters or leaves another location.[26]

Premium

Life360 operates as a freemium app, and users can pay for extra features.[10] These extra features include: stolen phone insurance, access to a live advisor 24/7, unlimited creation of "Places", and emergency roadside assistance (known as 'Driver Protect').[10]

Bubbles

Following CEO Chris Hulls' creation of a TikTok account to initiate a dialogue with teenagers due to intense criticism of the company, Life360 released Bubbles, a feature that allows users to share only their approximate location inside a certain region. Each Bubble can be configured with a radius of between 1 and 25 miles and a set duration of 1 to 6 hours. Despite only the approximate location being shared, safety features and messaging features remain active.[27][28]

Tiles

Life360 added support for Tile trackers. This allows users to link their Tile account or add Tile trackers directly.

subsidiaries	Tile (company)
url	https://life360.com
company type	Public
revenue	US$228.3 million (2022)
num users	48.6 million monthly active users (MAU) (December 2022)
traded as	asx: 360 nasdaq: LIF S&P 600 component
key people	Chris Hulls (Executive Director, Co-founder, and Chief Executive Officer) Alex Haro (Executive Director, Co-Founder, and President) John Philip Coghlan (Independent Non-Executive Chair)
founded	April 17, 2007
current status	Active
location	San Mateo, California, United States
native clients	• Android • iOS • Windows

History

Features

Circles

Places

Premium

Bubbles

Tiles

Criticism

Awards and recognition

External links

References

History

Features

Location sharing

Circles

Places

Premium

Bubbles

Tiles

Criticism

Awards and recognition

External links

References