Lego Znap is a discontinued Lego theme that was launched in 1998. It was similar to K'Nex and could be used to construct a variety of structures. It moved away from the traditional system of Lego construction and did not gain popularity. The product line was discontinued in 1999.
Release
Znap was launched in 1998. The pieces were more complex than traditional Lego bricks, which allowed for more complicated architectural creations. The product line aimed to rival a similar construction toy named K'Nex, but did not gain popularity and was discontinued in 1999. Lego Znap was launched at a time in the late 1990s, when The Lego Group was experiencing financial problems, caused by several factors, including infrastructure expansion and an unmanageable increase in the number of produced parts with little gain in sales. Znap is listed by Business Insider as one of several product lines launched during this period "that almost ruined the company."[1] The commercial released for the line involved a voiceover talking about a fictional epidemic of the "Znap virus" and featured kids with digitally-altered red-tinted eyes.