Lego BrickHeadz — BrandWiki

Lego BrickHeadz (stylized as LEGO BrickHeadz) is a Lego theme of buildable figurines that can be recognized by their oversized, cube-like heads. Many, but not all, are reimaginings of existing characters from properties like DC, Marvel Comics, Star Wars, and Disney.[2] The theme was first introduced in 2016.

Overview

The BrickHeadz line focuses on buildable characters. Each set measures over 2 in tall. The legs are 4 Lego plates tall and are usually constructed from four 1-stud-by-2-stud plates. The torso is usually constructed on a square 4-stud plate, and is two Lego bricks and one plate high. The arms are usually formed around a square two-stud plate, and use 1-by-2-stud plates with a clip (part11476) for the hands. Though the head is the most distinctive part, the core of it is the simplest (and common to all models). Twelve 2-brick-tall pieces with studs on one side (part22885) are mounted on a 4-stud square plate or equivalent. The included baseplates, on which the characters stand, measure over 4 cm square and under 1 cm high.

BrickHeadz sets were designed primarily for children with an age rating of 10+ or above.[3]

Development

Upon launch, Lego BrickHeadz was a new line of collectible figures. BrickHeadz is designed for kids interested in Lego but without the time to spend building: each collectible figure takes approximately 10 to 15 minutes to create. Michael McNally, senior director of brand relations for Lego, explained, "This sort of one-size-fits-all approach is not as appealing as it used to be," and continued, "The onus then is really on brands to diversify their offerings so that there is something for everyone. We'll always have free-form, open-ended building opportunities, but we're always looking for surgical ways we can manipulate the Lego system in a way that might grab the attention of a completely different kid who needs a different solution."[5]

Marcos Bessa discussed the development process of BrickHeadz and explained, "First and foremost we explore what characters we want to do. For series1, we started with some safe bets but also some strong line ups to attract attention and create a culture around what we believe will be strong long lasting series. We have a very important mission at Lego with this product line which is that we want to engage kids that are not into roleplaying any more because they feel that Lego is a 'toy' and that they are too old for it. We want to offer something that allows them to create something interesting with characters they can relate to and also give them a nice classic building experience. The purpose of the line is to reach out to those who are not so much into Lego because they don't know Lego beyond that of a toy. This offers that extra layer of collectibility which they could easily put on their computer or next to their television."[6]

BrickHeadz designer Austin Carlson discussed designing a BrickHeadz model and explained, "The start is a lot like a Lego Minifigure where I note the most important icons of the character and start from there. So for example, the startup for the Comic Con Joker BrickHead was intended to be more 'classic' Joker so we wanted a tuxedo suit feel and a more slick back pointy hair for him. And the Joker is always known for his smile so we knew we needed that and Nic Groves added his big flower to him to capture his tricky clown nature. The same could be said with Superman's traditional curly-Q hair and how we captured that through a Unikitty tail".[7]

During the Lego Fan Media Days in 2017, Carlson and Bessa discussed how they came about and what the future held for the series. Austin Carlson explained, "In the earliest stages things did change around. If you look at the original elephant [prototype that inspired the BrickHeadz line], you can see there is a lack of real hands, and the base was slightly different. Then we needed them to be able to hold accessories; we needed printed eyes, decoration, things like that. So there was an evolution of the design, and as it became more defined we developed a set style guide." and continued, "Specifically, it defined the height of the body, the legs, the arms. Where we start to play around a little bit is usually with accessories and the hair, what's iconic to the character. The one that I keep referencing is Black Widow, because of the amount of detail in the hair. But it makes a silhouette of the character that’s easily recognisable; it's the same thing with Batman and the pointy ears. So when it comes to head accessories and items, stuff like that, we need to make sure it's included, but at the same time we still have to meet our own style guide, much like how every minifigure is designed." Bessa explained, "The more characters we create and bring to the family, the more questions it raises [about the core design]. There are characters that make an exception to what we created as a core, and then we have to figure out how we represent this thing, this detail. So it's always interesting to have these challenges".[8]

Carlson discussed his role as graphic designer and his input to the collectable minifigure series, saying, "My involvement on BrickHeadz has been completely handed over to Marcos now. I was originally hired as a graphic designer, that's my job title, so for the first series of BrickHeadz I was juggling building and doing graphic design at the same time. It was a difficult task because I had to balance them, but now all the responsibility for BrickHeadz has been handed over, I can go back to focusing completely on the collectable minifigure series, and other graphic design related work."[8]

Bessa discussed ideas for characters that end up not fitting the BrickHeadz style: "We've had a couple that turned out to be a bit more challenging in execution, that we have paused and might then revisit to see if we find new solutions. Maybe in the future a new part gets developed that suddenly triggers that solution that we haven't come up with. But there are also certain characters that just completely challenge the form, because BrickHeadz is primarily a small little square body with a huge head, and if you look at something like Blue, the raptor from Jurassic World, it challenges the whole form. That was a particularly hard one to execute. But we feel that we still managed to get a pretty recognisable and cool model that stays true to what the reference is, but also stays true to what BrickHeadz are.[9]

Bessa also discussed the two new types of glasses from the Go Brick Me set (41957) a set which allows builders to create their own custom BrickHeadz figures and explained, "The brief for the BrickHeadz line actually came with a request to do something like this. The idea for the Go Brick Me set came very early, in early 2017, so the brand was just about to come out officially on the market. We were already planning what to do for 2018 and so the importance of customisation, allowing people to represent their features was of key importance for this. So we immediately started looking into what that would mean in terms of new elements – how to make glasses, do we need something new? I started exploring and came up with a whole lot of variations of new elements that we could make, trying to come up with something that would work and fulfil the brief for this purpose, but become a versatile enough element that it could become interesting for other uses. And I think we ended up finding something that is pretty cool for what we do in the set, but also offers a lot of other opportunities, and I'm really looking forward to seeing what comes out of it."[10]

Sub-themes

According to BrickLink, the Lego Group has released 168 playsets as part of the BrickHeadz theme as of March 2025.[1] These sets contain a total of 263 numbered figures.

IP-based

Avatar

In 2022, the Lego Group revealed at San Diego Comic-Con a brand new set named Jake Sully & his Avatar (set40554), based on James Cameron's Avatar film series. The set went on sale on 1October 2022 and consists of 246 pieces and a baseplate. The set includes two versions of Jake Sully, one in his human form with a wheelchair and the other in his Avatar form with a spear.[14][15][16]

Back to the Future

Marty McFly & Doc Brown (set41611) was released on 18April 2018 and is based on the film Back to the Future (1985). The set consists of 240 pieces and two baseplates, and includes a detachable accessories: a DeLorean time machine controller for Brown and a camcorder for McFly.[17][18]

DC

In 2016, several exclusive BrickHeadz sets were only available at San Diego Comic-Con: Superman & Wonder Woman (set41490); Batman & The Joker (set41491); and Supergirl & Martian Manhunter (set41496).[19][20]

Several Lego DC characters based on the movie Justice League (2017) were released as BrickHeadz sets. A range of DC BrickHeadz was announced in January 2018, which included The Flash (set41598), Wonder Woman (set41599), Aquaman (set41600), Cyborg (set41601), and Tactical Batman & Superman (set41610).[21][22]

Disney

In 2017, two sets based on the animated film Beauty and the Beast (1991) Belle (set41595) and Beast (set41596) were released on 1March.[24][25][26] Later, Captain Jack Sparrow (set41593) and Captain Armando Salazar (set41594) were released on 2April 2017, based on the movie Pirates of the Caribbean: Dead Men Tell No Tales.[27][28]

Mr.Incredible & Frozone (set41613; 160pieces) was released in April 2018, based on Incredibles 2.[29][30]

Ghostbusters

Based on the film Ghostbusters, Peter Venkman & Slimer (set41622; 228pieces) was released on 1July 2018.[50] The set includes Venkman's proton pack and Slimer's hot dogs.[51][52][53]

Harry Potter

Several Lego Wizarding World based on Harry Potter series have been released as part of the Lego BrickHeadz theme. A range of Wizarding World BrickHeadz was announced in October 2018, which included Newt Scamander & Gellert Grindelwald (set number: 41631),[54][55] Ron Weasley & Albus Dumbledore (set number: 41621), Hermione Granger (set number: 41616) and Harry Potter & Hedwig (set number: 41615).[56]

In 2020, Hagrid & Buckbeak (set number: 40412) was a free gift with qualifying purchases in Lego store.[57][58][59]

Jurassic World: Fallen Kingdom

Owen & Blue (set41614; 234pieces) was released on 17April 2018, based on the film Jurassic World: Fallen Kingdom (2018). The set includes Owen's tranquilizer gun and the Velociraptor Blue's white teeth.[64][65]

Looney Tunes

Wile E. Coyote and the Road Runner (set40559; 205pieces), based on the Looney Tunes characters, was released on 1February 2022.[66][40][41]

Marvel

In 2016, three exclusive sets were only available at San Diego Comic-Con: Iron Man & Captain America (set41492), Black Panther & Doctor Strange (set41493), and Spider-Man & Venom (set41497).[19][67][68][69][23]

Captain America (set41589), Iron Man (set41590), Black Widow (set41591), and The Hulk (set41592) were released in March 2017.[70]

Minecraft

Based on the video game Minecraft, Steve & Creeper (set41612; 160pieces) was released in August 2018.[77] Three more Minecraft sets Alex (set40624), Llama (set40625), and Zombie (set40626) were released on 1April 2023.[78][79]

Minions: The Rise of Gru

Two sets based on the animated film Minions: The Rise of Gru Gru, Stuart and Otto (set40420) and Belle Bottom, Kevin and Bob (set40421) were released in April 2021.[80][81][82]

One Piece

Two sets based on the television series One Piece Monkey D. Luffy (set40799) and Buggy the Clown (set40800) were released in June 2025.[83]

Sonic the Hedgehog

Sonic the Hedgehog (set40627; 139pieces) and Miles "Tails" Prower (set40628; 131pieces) were released on 1September 2023, based on the Sonic the Hedgehog video game series.[84]

Star Wars

Several Lego Star Wars characters have also been released as part of the Lego BrickHeadz theme. A range of Lego Star Wars BrickHeadz was announced in 2017, which included Finn (set number: 41485), Captain Phasma (set number: 41486), Rey (set number: 41602), Kylo Ren (set number: 41603), Han Solo (set number: 41608), Chewbacca (set number: 41609), Darth Vader (set number: 41619), Stormtrooper (set number: 41620), Luke Skywalker & Yoda (set number: 41627), Leia Organa (set number: 41628), Boba Fett (set number: 41629), Boba Fett and Han Solo in Carbonite (set number: 41498) and Kylo Ren & Sith Trooper (set number: 75232) as buildable characters.[85][86][87][88]

The Mandalorian & The Child (set number: 75317) was released on 20 February 2020 and based on The Mandalorian

Stranger Things

Demogorgon & Eleven (set number: 40549) was released on 1 February 2022 and based on the Stranger Things Netflix sci-fi horror series. The set consists of 192 pieces and 2 baseplates.[100][40][41]

The Lego Batman Movie

Several The Lego Batman Movie characters have also been released as part of the Lego BrickHeadz theme. A range of The Lego Batman Movie BrickHeadz was announced on 1 March 2017, which included Batman (set number: 41585), Batgirl (set number: 41586), Robin (set number: 41587) and The Joker (set number: 41588) as buildable characters.[70][71][72][73]

The Lego Movie 2: The Second Part

Several The Lego Movie 2: The Second Part characters have also been released as part of the Lego BrickHeadz theme. A range of The Lego Movie 2: The Second Part BrickHeadz was announced in 2019, which included Emmet (set number: 41634), Wyldstyle (set number: 41635), Benny (set number: 41636) and Sweet Mayhem (set number: 41637) as buildable characters.[101][102][103]

The Lego Ninjago Movie

Several The Lego Ninjago Movie characters have also been released as part of the Lego BrickHeadz theme. A range of The Lego Ninjago Movie BrickHeadz was announced in September 2017, which included Lloyd (set number: 41487) and Master Wu (set number: 41488) as buildable characters.[104][105][106][107]

The Lord of the Rings

Frodo & Gollum (set number: 40630), Gandalf the Grey & Balrog (set number: 40631) and Aragorn & Arwen (set number: 40632) were released on 1 January 2023 and based on The Lord of the Rings film trilogy.[108][109]

The Simpsons

Homer Simpson & Krusty the Clown (set number: 41632) was released on 2 October 2018 and based on The Simpsons television series. The set consists of 215 pieces and 2 baseplates.[110][111]

Transformers

Universal Monsters

"Frankenstein" (set40422) was released on 17September 2020 and is based on the Universal Monsters character of Frankenstein's monster. The set consists of 108 pieces and a baseplate.[112][113]

Avatar

Back to the Future

DC

Disney

Mr.Incredible & Frozone (set41613; 160pieces) was released in April 2018, based on Incredibles 2.[29][30]

Ghostbusters

Based on the film Ghostbusters, Peter Venkman & Slimer (set41622; 228pieces) was released on 1July 2018.[50] The set includes Venkman's proton pack and Slimer's hot dogs.[51][52][53]

Harry Potter

In 2020, Hagrid & Buckbeak (set number: 40412) was a free gift with qualifying purchases in Lego store.[57][58][59]

Jurassic World: Fallen Kingdom

Looney Tunes

Wile E. Coyote and the Road Runner (set40559; 205pieces), based on the Looney Tunes characters, was released on 1February 2022.[66][40][41]

Marvel

Captain America (set41589), Iron Man (set41590), Black Widow (set41591), and The Hulk (set41592) were released in March 2017.[70]

Minecraft

Minions: The Rise of Gru

Two sets based on the animated film Minions: The Rise of Gru Gru, Stuart and Otto (set40420) and Belle Bottom, Kevin and Bob (set40421) were released in April 2021.[80][81][82]

One Piece

Two sets based on the television series One Piece Monkey D. Luffy (set40799) and Buggy the Clown (set40800) were released in June 2025.[83]

Sonic the Hedgehog

Sonic the Hedgehog (set40627; 139pieces) and Miles "Tails" Prower (set40628; 131pieces) were released on 1September 2023, based on the Sonic the Hedgehog video game series.[84]

Star Wars

The Mandalorian & The Child (set number: 75317) was released on 20 February 2020 and based on The Mandalorian TV series.

Stranger Things

Demogorgon & Eleven (set number: 40549) was released on 1 February 2022 and based on the Stranger Things Netflix sci-fi horror series. The set consists of 192 pieces and 2 baseplates.[100][40][41]

The Lego Batman Movie

The Lego Movie 2: The Second Part

The Lego Ninjago Movie

The Lord of the Rings

The Simpsons

Homer Simpson & Krusty the Clown (set number: 41632) was released on 2 October 2018 and based on The Simpsons television series. The set consists of 215 pieces and 2 baseplates.[110][111]

Transformers

Universal Monsters

"Frankenstein" (set40422) was released on 17September 2020 and is based on the Universal Monsters character of Frankenstein's monster. The set consists of 108 pieces and a baseplate.[112][113]

Original themes

Geoffrey (set number: 40316) was an exclusive set only available at Toys "R" Us.[114]

Lady Liberty (set number: 40367) was released on 4 July 2019. The set consists of 153 pieces and baseplate.[115]

Spice Girls Tribute (set number: 40548) was released on 1 March 2018 and based on Spice Girls are a British girl group from England. The set consists of 578 pieces and 5 baceplates.[116][117][118]

Go Brick Me

A set featuring a range of 708 pieces allowing the creation of two custom BrickHeadz, called Go Brick Me (set41597), was released on 2April 2018.[120]

In 2022, the Lego Group revealed at LEGO CON 2022 a brand new set named FC Barcelona Go Brick Me (set40542), released on 1August 2022. The set consists of 530 pieces and 1 baseplate and includes 3 different skin tones, 4 different hair colors, and a variety of hair styles.[121][122][123][124] Manchester United Go Brick Me (set40541) was released on 1August 2022.[125]

Monkie Kid

Monkey King (set40381; 175pieces) was released on 1August 2020 and is based on the Lego Monkie Kid theme; the set includes a Golden Staff.[128][129][130][131]

Ninjago

Several Lego Ninjago characters have also been released as part of the Lego BrickHeadz theme. A range of 10th anniversary BrickHeadz was announced in May 2021, which included Golden Lloyd, Nya SamuraiX, and Firstbourne Dragon as buildable characters.[132]

Pets

Several Lego Pets characters have also been released as part of the Lego BrickHeadz theme.[133][134] A range of Lego Pets BrickHeadz was announced in 2021, which included German Shepherd (set number: 40440), Shorthair Cats (set number: 40441),[135] Goldfish (set number: 40442), Budgie,[136] Dalmatian (set number: 40479),[137] Ginger Tabby (set number: 40480), Cockatiel (set number: 40481) and Hamster (set number: 40482).[138][139]

Promotional

Nonnie - Inside Tour 2017 Edition, Amsterdam BrickHeadz, Beijing BrickHeadz, Cologne BrickHeadz and Hangzhou Brickheadz was released as promotion.[146]

Seasonal

Several seasonal characters have also been released as part of the Lego BrickHeadz theme. A range of seasonal BrickHeadz was announced in 2018, which included Valentine's Bee (set40270),[147] Easter Bunny (set40271),[148] Halloween Witch (set40272),[149] Thanksgiving Turkey (set40273)[150] and Mr. & Mrs.Claus (set40274).[151]

Seasonal BrickHeadz released in 2019 include Birthday Clown (set40348), Valentine's Puppy (set40349), Easter Chick (set40350),[152] Halloween Ghost (set40351),[153]

website
subject	Buildable characters
licensedfrom	The Lego Group
subthemes	Avatar, Back to the Future, DC Super Heroes, Disney, Fortnite, Ghostbusters, Go Brick Me, Harry Poter, Jurassic World, Looney Tunes, Marvel Super Heroes, Minecraft, Minions: The Rise of Gru, Miscellaneous, Monkie Kid, Pets, Seasonal, The Lord of the Rings, Star Wars, The Lego Movie 2: The Second Part, The Lego Batman Movie, The Lego Ninjago Movie, Lego Ninjago, Looney Tunes, Sonic the Hedgehog, Stranger Things, The Simpsons, Transformers, Universal Monsters, and Wedding
from	2016
to	present
sets	168‡R1R‡ 263 (numbered figures)

Overview

Development

Launch

Sub-themes

IP-based

Avatar

Back to the Future

DC

Disney

Ghostbusters

Harry Potter

Jurassic World: Fallen Kingdom

Looney Tunes

Marvel

Minecraft

Minions: The Rise of Gru

One Piece

Sonic the Hedgehog

Star Wars

Stranger Things

The Lego Batman Movie

The Lego Movie 2: The Second Part

The Lego Ninjago Movie

The Lord of the Rings

The Simpsons

Transformers

Universal Monsters

Avatar

Back to the Future

DC

Disney

Ghostbusters

Harry Potter

Jurassic World: Fallen Kingdom

Looney Tunes

Marvel

Minecraft

Minions: The Rise of Gru

One Piece

Sonic the Hedgehog

Star Wars

Stranger Things

The Lego Batman Movie

The Lego Movie 2: The Second Part

The Lego Ninjago Movie

The Lord of the Rings

The Simpsons

Transformers

Universal Monsters

Original themes

Go Brick Me

Monkie Kid

Ninjago

Pets

Promotional

Seasonal

App

Reception

See also

External links

References

Go Brick Me

Monkie Kid

Ninjago

Pets

Promotional

Seasonal