Le Coq Sportif

Le Coq Sportif (, "the athletic rooster") is a French sportswear and sports equipment manufacturer based in Entzheim. Founded in 1882 by Émile Camuset,[3] the brand first issued items branded with its now-famous rooster trademark in 1948.[4] The company's name and trademark are derived from the Gallic rooster, a national symbol of France.

Nowadays, Le Coq Sportif is a subsidiary of Airesis S.A., a Swiss-based investment company that holds a 69% stake.[5][6] The current range of products by Le Coq Sportif includes sportswear, casual clothing and footwear.

History

Sponsorships

History

The company sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le Coq Sportif also supplied kits to the Tottenham Hotspur team that won the FA Cup in 1981 and 1982,[12] Aston Villa 1982 team that won the European Cup,[13] Chelsea (1981-1986),[14] Sunderland (1981-1983),[15] Sheffield United (1997-2000 and 2002-2009)[16] and Everton (1983-1986 and 2009-2012)[17] and AFC Ajax of Amsterdam[18] (1/1973-6/1977 and 7/1980-12/1984); the FIFA World Cup winning teams of Italy in 1982 and Argentina in 1986.[19][20] The company also sponsored Brazilian club Sport Club Internacional in 1982. The club won the traditional Joan Gamper Trophy at the Camp Nou in Barcelona while using Le Coq uniforms. Internacional also won the 1982 Gaúcho Championship wearing Le Coq. Fluminense Football Club is another Brazilian club that dressed Le Coq Sportif's kits in the 80s and won the National League title in 1984 as well as a Campeonato Carioca threepeat in 1983, 1984 and 1985. Its largest recent success in Brazil came by designing the Atlético Mineiro uniforms between 2019 and 2021, including the kit of the team that won the Brazilian Championship the latter year, ending a 50-year drought, also winning the 2021 Brazilian Cup and reaching the Copa Libertadores 2021 semifinals.

In other sports, tennis player Arthur Ashe wore Le Coq Sportif when winning the 1975 Wimbledon Championship.[7] The company then launched a sneakers line, the Arthur Ashe shoe.[21] Belgian Justine Henin also wore LCS when she played the 2001 Wimbledon final.[7] South Korean golfer Yang Yong-eun wore a Le Coq Sportif shirt on the last day of the PGA Championship in 2009, which he won.[22]

Le Coq Sportif hired local designers in Japan and Korea to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif in Japan associated with Sou to create handmade shoes and tabi. They also released a line of shoes with designer Kamishima Chinami.[23] For Le Coq Sportif Korea, the partnership was made with the car manufacturer Peugeot to create a shoe named the "Peugeot 207cc." The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe's stitching would come apart. This in turn lost Le Coq Sportif millions in revenue. In 2012, Le Coq Sportif returned to professional cycling, and manufactured the jerseys for the Tour de France under a new five-year contract with Amaury Sport Organisation.

type	Subsidiary
industry	Textile Sports equipment
foundation	1882
founder	Émile Camuset
location city	Entzheim
location country	France
products	Sportswear, clothing, footwear
revenue	€132.2 million (2019)‡R1R‡
parent	Airesis S.A.‡R2R‡
homepage	lecoqsportif.com

History

2020s

Sponsorships

History

External links

References