Lazzaroni is the brand name related to several biscuits and bakery products manufactured by the Italian company D. Lazzaroni & C. Spa.
Lazzaroni is a well-known Italian brand thanks to products such as Amaretti di Saronno. Lazzaroni was the first Italian company to produce biscuits industrially, and has been marketing Lazzaroni branded biscuits and pastries since 1888.
History
The Lazzaroni family, led by Carlo Lazzaroni, moved from Valtellina to Saronno at the beginning of the 18th century, starting the artisanal production of Amaretti di Saronno. The business was continued by Carlo's sons Paolo and Davide. Paolo moved to Monza in the mid-19th century, starting the production of mostarda and liqueurs. Davide continued to produce amaretti, in Saronno in front of the cathedral, at that time served by horse transport. With the advent of the rail transport, Luigi Lazzaroni (son of Davide) joined the company and in 1888 the partners founded D. Lazzaroni & C., a new legal entity and a new manufacturing facility.[2]
In the following years, the company enjoyed great success, making 350 different types of biscuits and exporting its products world-wide; this was symbolized by the brand logo, which included steam boat. It was in this period that biscuits such as Oswego, Nutritivo, Croccale and Germovita made their debut.