Lava is a heavy-duty hand cleaner in soap bar form manufactured by the WD-40 Company. Unlike typical soap bars, Lava contains ground volcanic pumice, which gave the soap its name. The company website states that the hand cleaner removes grease, grime, paint, ink, and glue.[1]
Lava's long-time slogan was "Cleans the dirt, protects the skin."[2]
History
Lava soap was developed in 1893 by the William Waltke Company of St. Louis.[3]
In 1927, Procter & Gamble acquired the Lava and Oxydol brands from William Waltke Company. P&G sold the Lava brand to Block Drug