The Lancia Dedra (Type 835) is a compact executive car produced by the Italian automaker Lancia from 1989 to 1999. It was initially designed to support, and went on to replace, the Prisma which, six years after its launch, was having difficulty remaining competitive in the market. It was based on a stretched version of the platform underpinning the second generation of the Delta (which launched in 1993) and is often considered a saloon variant of the Delta.
History
The task of the Dedra was demanding, it had to continue the legacy of the Prisma, which relaunched the Lancia brand in the field of compact executive cars, and to expand its market share if possible. Being larger than its predecessor, the Dedra was positioned as the second flagship car of Lancia that could satisfy those looking for an elegant medium-sized sedan but did not want to buy an executive car, such as the Thema.
The Dedra was designed by Ercole Spada of the I.DE.A Institute and produced an excellent drag coefficient of only 0.29. The core concept of the Dedra was prestige, exclusivity, personality and comfort, achieved through a high level of equipment and use of materials (e.g. Alcantara) as well as details such as configurable colours, alloy wheels and an attention given to soundproofing, ventilation and other creature comforts.