Plans reined in (1994-1998)
The Tunica casino closed after less than a year due to declining attendance,[36] and the barge was relocated to Coahoma County, where it opened in June 1994 as the Lady Luck Rhythm & Blues.[37] An entertainment pavilion and a second barge, the Country Casino, were opened at the site in May 1996.[38][39] An accompanying 120-room hotel across the bridge in Helena, Arkansas was acquired two months later,[40] and the 314-room Country Hotel opened on-site in 1999.[41]
Another casino, the Lady Luck Olympia, was planned for Robinsonville (now Tunica Resorts), closer to Memphis.[42] The site's hotel opened in August 1994,[43] but with Lady Luck running short on money, the casino, along with another property planned for Vicksburg, were put on hold,[44] until a joint venture agreement was reached with Bally Entertainment.[43] Bally moved its casino barge from Mhoon Landing to the Robinsonville site and opened it as Bally's Saloon in December 1995,[45] with Lady Luck owning a 35 percent stake in the complex.
In July 1994, Lady Luck announced an agreement for a joint venture to open a casino and outlet mall in Bettendorf, Iowa, in the Quad Cities, with Bettendorf Riverfront Development Co., a company owned by the family of Isle of Capri founder Bernard Goldstein.[46][47] Lady Luck Bettendorf opened the following April.[48] A hotel was added in August 1998.[49]
In August 1994, the company announced bids for two of ten gaming licenses available in Greece, one in conjunction with the city of Loutraki, and the other in Patras, in partnership with a local hotel.[50] Both projects were abandoned by the end of the year.[51] Agreements were also announced for Lady Luck to develop three tribal casinos, with the Santa Ana Pueblo near Albuquerque, the Chemehuevi Indian Tribe at Lake Havasu,[50] and the Coquitlam Band near Vancouver,[52] but the Santa Ana tribe withdrew from its agreement because of Lady Luck's weak financial condition,[53] and the two other partnerships were never realized either.
Also in August 1994, the company partnered with Edward Carroll, Jr., owner of Riverside Park in Agawam, Massachusetts, in a proposal to build a hotel and dockside casino complex at the theme park, one of several competing casino proposals in the state.[54] The plan died after Agawam voters rejected a non-binding referendum in support of casino gambling in November.[55]
Plans for Lady Luck Gulfport were suspended in October 1994 due to saturation of the Gulf Coast casino market and a lawsuit by the neighboring Gulfport Yacht Club.[56][57]
In 1997, Lady Luck sold its share of Bally's Saloon to Hilton Hotels, which had bought Bally Entertainment the year before, for $15 million cash.[58] Another agreement that year put Lady Luck in a joint venture with Horseshoe Gaming to develop the site in Vicksburg,[59] but the project never came to fruition. The Lady Luck Biloxi, losing money and lacking space to expand,[60] was sold the following year to Grand Casinos, owner of the neighboring Grand Casino Biloxi, for $15 million and closed.[61] The Lady Luck Central City, also losing money, was sold in 1998 as well, to its mortgage holder, J.D. Carelli, for $2.75 million in forgiven debt.[62]