Petite Lady / Lady Jewel Candidates
Momona is the main protagonist of the series and an ordinary girl hailing from Jewel Land who adores her older cousin, Prince Alto. During his wedding, she cannot fully smile until she meets Lady Diana and gets transported to the Jewel Palace. She is very shy, and yet is full of determination though sometimes she gets into serious trouble. Momona is also fond of hot-dogs as well and likes sweets. Ruby is her mentor and partner and the two get along well during her stay in the Jewel Palace as a Petit Lady. Momona doesn't get along with Cayenne during her stay, though the two are developing a certain crush to each other, at a point of Lillian's jealousy. However, both of them settled their issues and Lillian will allow her to be with Cayenne, if she can prove herself to be a real lady. It is then later revealed that Ruby didn't chose her as a true Lady Candidate, but by a mysterious person who brought her into the Jewel Palace during the wedding.
Her desire on becoming a Lady Jewel is after she receives a message from Lady Diana during her first test and goes on a quest to become a Lady who is caring just like Lady Diana. Thought she doesn't have some qualities on becoming a lady herself, Ruby gives her determination on reaching her goals. She possesses both a Magical Letterpen and a Jewel Pod as proof of being a candidate, allowing her to read messages and a Jewel Pod with which she and Ruby do magic together during tests.
Before reuniting with Cayenne at the Royal Palace, Prince Romeo confesses to her and she rejects him. She doubts Cayenne's and Elena's relationships to the point of jealousy. Elena tells her the truth about what happened between Lady Diana and Luea years ago. After she and Cayenne save Jewel Land, they both fade into the light with the only remains being the ribbon tied in their arms together. Momona wakes up and has no recollection of what happened. Eventually, both Momona and Cayenne regain their memories and get married.
Momona's rival (now friend) and also a Petit Lady, she is the human partner of Luea. Although mysterious and very calm and ladylike, she has jealousy issues towards Momona regarding Cayenne. She can be sharp-tongued towards Momona regarding the issue while regarding Luea as her best friend and partner, also badly influenced by her due to her desire to win. Lillian is determined to do anything to get the title of Lady Jewel as well as the affection of Cayenne, as they are once soulmates destined to be apart. It's revealed that she and Cayenne are siblings and she settled her rivalry with Momona with one condition: she will allow her to be with Cayenne as long as Momona can prove herself to be a real lady. She is now developing feelings for Prince Miura, which makes Luea worry.
With her opening up her feelings towards everyone, Lillian becomes more supportive and more of a big sister figure to Momona and the others. She also has a mysterious past on which she can't remember, which links to her Jewelpet Partner; making her worry. It is later revealed that Lillian was originally Lady Diana's doll which she uses in one of her tests. However, in an unfortunate moment, she is abandoned after Lady Diana leaves the Jewel Palace and Luea, forcing her to use her magic to reanimate the said doll and bring it to life while implanting fake memories into her, explaining why Luea is so obsessed with Lillian and treats her as a doll belong to Luea. She is later revealed to be Lady X, an unregistered lady that Miura has been investigating lately. Despite all of this, Miura still loves her so much to the point of trying to protect her from her mentor. In episode 52, she becomes the next Lady Jewel.
One of Momona's friends and also a Petit Lady, she is the human partner of Garnet. She thinks that she is not very feminine despite that being the truth, she is very spunky, doesn't like cute things and is more sharp-witted than the others but she herself has some bad table manners and extremely hates bugs. She is also very dependable and a supporting friend to Momona and the others. Mizuki is popular with the Lady Candidates as well.
Her desires on becoming a Lady Jewel is when she meets a Lady (believed to be Lady Boot) who saves her from getting lost in the forest, and she is determined to become one when she grows up. It is hinted that she is interested in Soarer, thought the two just remained friends. Before Momona departs to Royal Palace, Soarer gives her a diamond ring as a Christmas present at the task.
One of Momona's friends and also a Petit Lady, she is the human partner of Sapphie. Somehow timid, she is nice and kind-hearted to people, especially to her friends, but focuses more on her studies. She usually gets along with Mizuki and Momona while Sapphie inspires her to do her best for her to be a Lady. Charon also loves novels and wants to be a novelist when she grows up. She has an older sister named Ellis. Charon's desire on becoming a Lady is born after she met Sapphie for the first time and became her partner, telling her it's not bad to follow her dreams and that she can be a wonderful heroine like the one in the book she read when she was a kid.
She isn't aware of Levin's feelings for her as every time when they're in a task, she would only focus on the task and not his feelings. Later in the story, Levin proposed to her to be his lady and later she accepted his marriage proposal in the Jewel Festival.
A Petit Lady who is currently studying in the Royal Palace, she is the human partner of Rosa. A very mysterious lady, she is very gifted and calm-minded and supportive towards Momona. She also has a good sense of justice and is good on fortune telling using Tarot cards. Elena also excels in every curriculum in the Jewel Palace, despite her elegant appearance and is very suspicious about the strange incidents revolving around the Jewel Palace, especially the attacks. Usually working alongside Cayenne, she is shown to be powerful magic-wise. At the later episodes, Romeo develops a crush towards her. In episode 52, she becomes the next educator of the next petite ladies.
- Momona (ももな)
- Voiced by: Keiko Kobayashi
- Lillian (リリアン)
- Voiced by: Risa Taneda
- Mizuki (みずき)
- Voiced by: Eri Sendai
- Charon (かろん)
- Voiced by: Miki Shimomura
- Elena (エレナ)
- Voiced by: Mikako Takahashi
Prince Candidates
One of Jewel Land's prince candidates, he is the first prince Momona met during her trial. His looks are entirely similar to Momona's cousin, but is very different in personality. He is very supportive towards Momona and helps her in any way possible, but sometimes he doesn't regard her as a lady at all. He is also very focused on his studies, especially on the fact he's chosen to study at the Royal Palace to be King. Momona has some issues with him during their first kiss, soon developing a relationship with each other while Lillian has a crush on him to the point of her jealousy to Momona.
It's later revealed that Lillian and Cayenne are soulmates destined to be apart, and later revealed to be siblings. However this is revealed to be false, as he doesn't really have a younger sibling in the first place and he and Lillian are not related. In episode 15, he revealed his true love to Momona, before departing to the Royal Palace. Later in the series, he finally reappears alongside a mysterious lady who warns Momona and the others about the strange dark presence at work.
Reunited with Momona, Cayenne has been suspicious at how Miura knows a few things and discovered that Miura is investigating about Lillian. Cayenne, probably seems to know the truth about Lillian. Knowing the truth from his eyes, he still accepts her as her sister. After he and Momona saved Jewel Land, they both faded into the light with the only remains being the ribbon that was tied in their arms together, they are taken back to their home, but both of them lose their memories of Jewel Land and of each other. However, fate brought them back together through Ruby and both Cayenne and Momona restarted their relationship which eventually led to them getting married in the final episode. His name is based on the Porsche Cayenne.
The most wisest and popular of all the Prince Candidates, Romeo is the rival of Cayenne of becoming king. He is very gentleman-like towards the ladies and also competitive towards Cayenne, though the two of them get along together well.
Jewel Palace/Royal Palace
The current holder of the Lady Jewel (レディ・ジュlエル) title and Ruler of Jewel Land, Claire is a close friend of Diana during her early days. She is a supportive figure towards the denizens of Jewel Land and all the Petit Ladies and Prince Candidates. During her younger days, she and Diana were very close friends and both exceeded in being top ladies. However, when Lady Diana ran away, she is requested to take on the title as she loved Alto and would not marry someone else. She usually gives the Candidates their test through messages, which uses the Magical Letterpen to project.
Also a caretaker of the Jewel Palace, Lady Boot is an optimistic but tomboyish lady who wears military clothing. She is also known as a Lady Conductor, instructing the Petit Ladies with their next test. She also doesn't like using parasols and usually likes the rain, also believing that she's the one who saved Mizuki when she was young. Boot was also a previous Lady Candidate as well during her younger days.
The current king of Jewel Land and also Claire's husband.
- Claire (クレア)
- Voiced by: Aya Hirano
- Boot (ブート)
- Voiced by: Miyuki Sawashiro
Other characters
Momona's sister-in-law, Diana is the wife of Prince Alto and the one who suggested Momona to be a Lady Jewel candidate. She was originally Luea's human partner a few years ago, and was also the Top Lady alongside Claire. She also loved Alto very much in the point of his marriage proposal to her that made her happy. However, when Alto dropped out on being a candidate, she pleaded Claire to be Lady Jewel because she loves him, and will not become Lady Jewel if she ends up with another guy. After she ran away, she left Luea and her prized doll behind, causing her to be depressed and become very bitter over the years.
Momona's older cousin and Lady Diana's husband, Prince Alto is a former Prince Candidate who she longs for. Before the beginning of the series, Alto proposed to Diana during their date despite him being not a good prince and both had an eternal oath together in the Music Box Museum in the Jewel Mountain, also obtaining a Music Box that Luea had hidden years ago. However, Alto doesn't have the qualities on being King and he dropped out, forcing Diana to drop out and ran away with him.
Iota is an Artificial Intelligence entity and Miura's assistant. He resides inside his Jewel Pad as a researcher who searches for clues linked to the main characters, which would give him an advantage in exams. His human-like form appeared in Episode 33.
Charon's older sister.
A character appearing in Lady Jewelpet Magical Musical, he is a male penguin with spiky hair and an employee of Sanrio Puroland in Tama New Town, Tokyo. Though pretty impulsive, he usually guides Momona and the others while they're in the human world while searching for a way to go back to Jewel Land. He ends his speeches with "~da ze!"
Antagonists
One of the main antagonists, Rector is one of the caretakers of the Jewel Palace and also Larimar's human partner. She is a graceful and yet elegant lady who takes care of the Petit Ladies on their stay in the palace. In her younger days, Rector was one of the previous Petit Ladies who admired Lady Diana for being the Top Lady, and strived to be on her rank. When the next Lady Jewel was elected, she became the caretaker of the Jewel Palace. She has a caring but stern personality towards the ladies and serves as a messenger to Lady Jewel, using her Magical Letterpen to project every exam Lady Jewel gave to the Lady Candidates.
However behind her elegant look, she also stays in the shadows and disguise, taking on the role as Joker. As Joker she gives Luea orders for her agenda, and lead to Lillian coming to life as a Lady Jewel Candidate. She also uses Luea's Jewel Pad in order to cause havoc around the Jewel Palace in order to be closer to her goal on controlling the Door of Chaos. However, in truth, she is saddened due to that Diana became the Top Lady and almost became depressed after Alto and Diana ran away and Claire became Lady Jewel, making her vengeful yet regretful. She died after a strange dark shadow possessed her and tried to use the Final Wand, but she stabbed herself before it can do so, as she collapsed and faded into the light.
The true main antagonists, these are monsters that originate from the Door Of Chaos that represent human sadness and despair.
- Rector (レクター) Joker (ジョーカー)
- Voiced by: Miyuki Sawashiro
