LaRose Industries, LLC is an American toy, arts & crafts, and stationery company based in Randolph, New Jersey. It sells products primarily under the brands Cra-Z-Art, RoseArt, and USA Gold.
The modern company was founded in 2008 by Lawrence Rosen, whose grandfather Isidor had founded the original RoseArt company in 1923. After the sale of the company by Rosen, his father, and his brother Jeffrey Rosen to Mega Brands in 2005, Lawrence Rosen began a new company, primarily using the Cra-Z-Art branding for its products. Mega Brands was acquired by Mattel in 2014.
Early in 2021, LaRose Industries announced it purchased the RoseArt brand from Mattel.[1]
History
The original company was established when Isidor Rosen founded the Rosebud Art Company in New York City in 1923.[2] During the 1970s, the company renamed itself RoseArt. In 2005, Isidor's son, Sydney, and his two sons sold RoseArt to Mega Brands.[3]