LXTV is a production unit of NBCUniversal that creates lifestyle and entertainment content.[1] Started in 2006[2] by former MTV executives Morgan Hertzan and Joseph Varet as a privately owned broadband TV network and website, LXTV was acquired in January 2008 by NBC Owned Television Stations.[3] LXTV was an early pioneer of original digital web video, which they transitioned into nationally syndicated television shows after the NBC acquisition.
Some of LXTV's programs include 1st Look, Open House,[4] Open House NYC and George to the Rescue, which presents lifestyle programming to a young affluent audience.
LXTV also created and launched New York Live (formerly LX New York), the live, daily lifestyle show on WNBC, broadcast from Studio 3K in 30 Rockefeller Plaza and live from the streets in and around New York.[5]