Ku6 Media Co. Ltd. an online video company, was established in 2006 and now is based in Beijing, China. Those videos posted on Ku6 website include news, movies, television dramas, music videos, entertainment sports and user-generated content (UGC). Ku6 Media was founded as Hurray! Holding Co., Ltd. and changed its name to Ku6 Media Co., Ltd. in August 2010.[2]
History
In 2006, Ku6 Media was established and began to engage in online video markets. In 2007, Ku6 Media reached a business cooperation agreement with Baidu and obtained the first round financing capital ($10 million) from Draper Fisher Jurvetson (DFJ) and DT Capital Partners. In 2008, Ku6 Media received the license issued by SARFT. In 2009, Ku6 Media joined Shanda Group and merged with Hurray to be listed. In 2010, "Ku6 Media Theater" went online, representing the birth of China's hulu mode.
Products and services
Most of the videos posted on the Ku6 website are short-form videos submitted via user uploads. The company provides some customized services, such as user-navigating channels for video sharing and commenting tools; search history for frequent visitors; chatting box alongside videos. In addition to the website, the company also provides videos on mobile platforms.