Diversification (2024–present)
In March 2024, Kraken introduced a dedicated division for institutional investors, Kraken Institutional.[38] Shortly after the launch, they also released the Kraken Wallet, a multi-chain crypto wallet supporting eight blockchains.[39] In October 2024, the company laid off 15% of its workers, or around 400 of the company's 2,600 employees. Arjun Sethi was named co-CEO along with Dave Ripley.[40] In November 2024, Kraken and a consortium of crypto firms launched the Global Dollar Network, a joint stablecoin pegged to the US dollar.[41] At the end of 2024, Kraken had 2.6 million funded accounts, with $42.8 billion in assets held on the platform.[42] Its revenue doubled that year to $1.5 billion, with adjusted annual earnings of $380 million.[43]
In March 2025, it was reported that Kraken, as Payward Inc.,[44] was planning for an early 2026 IPO.[45] In April 2025, Kraken began offering a version of its trading platform, named Embed, to financial service companies. Bunq, a European digital bank based in Amsterdam, was the first to use the service, which allows financial institutions to give their clients access to crypto trading.[46] In 2025, along with the company AlpacaDB, Kraken began offering commission-free trading in New Jersey, Connecticut, Wyoming and Rhode Island, with plans to expand to other markets.[45]
In May 2025,[47] the company acquired NinjaTrader, a retail futures trading platform, for $1.5 billion in an effort to expand into multiple asset classes and grow its user base. Reuters reported that the deal highlighted "the deepening ties between crypto companies and traditional financial firms as digital assets gain wider acceptance."[48] Kraken launched its regulated crypto derivatives offering in Europe on May 20, 2025, after having acquired a license in Cyprus earlier that year.[49] That month, it announced it would launch trading in "tokenized equities" for non-US customers, with stock in companies such as Apple, Tesla, and Nvidia to be tradable on its digital ledger.[50] The feature went live in June.[51] In October 2025, Kraken announced that it acquired the Small Exchange from IG Group
In March 2025, Kraken's parent company Payward partnered with Nasdaq to develop tokenization infrastructure aimed at enabling blockchain-based trading of financial assets.[56]